It’s that time of year again when the Miller Tanner Associates (MTA) team comes together for our annual Workshop. As a virtual organization, we devote resources for a face-to-face (F2F) event knowing it’s the best investment we can make in our global team.
This year we are providing hands-on event technology training, further exploring how we can actualize event industry trends while simultaneously testing the new event technology that MTA is building within our own team.
Building upon our 2018 Workshop experiment of using hologram technology to “visualize” remote speakers by bringing them into a live event, we will experiment with virtual reality (VR) technology. MTA will explore how we can use VR technology for medical training in venue breakout rooms or how we can apply VR technology to help our clients experience the “feel” of a proposed hotel in MTA’s venue site selection reports. Additional VR applications will include creating a VR video that reveals, in a unique way, the location of MTA’s 2020 Workshop, replicating a “reveal” feature used at many of our corporate events.
I believe that there is no better investment of time, currency, and resources than advancing the MTA global team. Our annual workshops provide opportunities to lead MTA to a broader understanding of how to better serve our clients plus provide the MTA global team time to refresh before a busy fall event season.
Clinical events will resume in earnest the first week of September while the planning for our early 2020 corporate events continues to keep pace. Our virtual events continue throughout the year as they can be organized quickly with a small investment of resources, such as time and funds.
Please reach out to learn more about how MTA can use our experience to create your events. Be sure to watch MTA’s social media channels as we post details about our 2019 Workshop and share internal MTA news. Thank you for the opportunity to be of service.
Marnie Miller Battistini, CEO