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After all the experiences we’ve crafted for our clients, we’ve learned a lot. And good news — we love to share.

Recent Posts

Case Study: Business Pitch Competition Goes Virtual

The Event A face-to-face (F2F) or LIVE event format for a business pitch competition that successfully pivots to a screen-to-screen (S2S) or virtual event format for the same business pitch competition. The Challenge Historically, the annual pitch competition had taken place at the organization’s LIVE event; however, due to the COVID-19 pandemic, the pitch competition had to be transformed into a highly-engaging virtual event while still delivering the presenters’ messaging, captivating the panelists, and engaging the remote audience. As the presenters were located in various U.S. cities, communication and coordination...

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Meet MTA: Jesse Torres, Senior Software Engineer

The Miller Tanner (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that bring our corporate meetings and events to life for our clients. Today we introduce you to Jesse Torres, a senior software engineer with MTA Technology Services. Jesse is one of our tech masterminds behind our event management products: EPICTM, VALTsTM, and AttendTM. Meet MTA: Jesse Torres Tell us about your current role with MTA? I’m a senior software engineer. My responsibilities include developing new features to extend MTA products in order to streamline the...

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How to Beat Virtual Meeting Fatigue and Energize Your Audience

With months of meeting only virtually, are you beginning to experience “virtual meeting fatigue”? It’s actually a real thing, according to recent studies. Two Common Causes of Virtual Meeting Fatigue More Concentration Required Recent Microsoft research suggests that “brainwave patterns associated with stress and overwork were much higher when collaborating remotely than in-person.” Basically, more concentration is required for a virtual conversation. Being on a video chat requires more focus because a person has to work harder to process non-verbal cues such as facial expressions, body language and voice tone, according to...

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Case Study: How a Hotel Contract Cancellation Clause Resulted in Zero Penalty During Pandemic

The Event Multiple face-to-face events with meeting attendance directly threatened by a public health crisis, COVID-19 between February 2020 through June 2020 The Challenge Given our previous experience with global outbreaks and public health crises including SARS (2002), Swine Flu (2009), MERS (2013) Ebola (2014) and Zika (2015), Miller Tanner Associates (MTA) knew that it was likely meeting attendees would be reluctant to attend face-to-face events with so many looming unknowns related to the meeting’s safety, travel, and accommodations. In these instances, travel could be prohibited for in-person attendees without...

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3 Proven Ways to Keep Your Virtual Event on Track for Success

For many people, virtual events are an entirely new way to deliver their message and content. Virtual events require a distinct set of skills. As a result, a lot of people are left scratching their heads to figure out the next steps when planning a virtual event. Do you create the agenda first or determine the platform? Will the presenters be pre-recorded or live? How can you ensure that your technology is secure? It can be quite challenging without guidance from an event professional. Similar to a face-to-face event, there...

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Virtual Events: Frequently Asked Questions

Do you have questions about virtual events? We have answers. Q: Is virtual really the best option for my canceled meeting? A: Virtual event solutions are a very effective alternative to a canceled face-to-face event. Even when you can’t meet face-to-face, our virtual solutions offer an option to deliver your message to a virtually-engaged audience.  Q: Why should I use Miller Tanner Associates (MTA) for my virtual event?  A: We have over 10 years of virtual event planning experience. With a virtual event planned and managed by Miller Tanner Associates, your organization can streamline...

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Meet MTA: Janina Pineiro, Global Experience Designer

The Miller Tanner difference is our people. That’s why we want to introduce you to our team of superstars that bring our corporate meetings and events to life for our clients. Today we introduce you to Global Experience Designer Janina Pineiro. Janina brings to the team a wealth of knowledge from her background in experiential design. With her creativity and expertise combined, she guides clients through the complexities of designing face-to-face and screen-to-screen event experiences that hit the mark. Meet MTA: Janina Pineiro Tell us about your current role with MTA?...

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The Future of Face-to-Face Events in 2020 (Part 2)

This week we continue to delve into the questions and answers surrounding the future of face-to-face events in 2020 with MTA’s Chief Experience Officer (CXO) Meredith Shottes, CMP. To read Part 1, click here. Will it be easier to plan events in 2020 or will more expertise be needed? I don’t think that in the history of the events industry that there has been a more important time to have an expert event team help you navigate the challenges of COVID. I think there are a variety of ways in...

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The Future of Face-to-Face Events in 2020 (Part 1)

Since February, the landscape of in-person meetings and events has shifted dramatically. MTA’s Chief Experience Officer (CXO) Meredith Shottes, CMP shares her insights in this in-depth discussion regarding the future of face-to-face events in 2020. Are face-to-face meetings and events dead? No, they are not dead. Definitely not. They are alive in larger ways than we could have ever anticipated. I think more than ever, it clarifies for people the value of a face-to-face experience. We have always known that face-to-face experiences were valuable and now that they have been completely...

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How to Easily Pivot to Virtual Events

Virtual events have been a Miller Tanner Associates’ (MTA) event option since 2010.  In the beginning, virtual technology’s limitations only made it a viable option for a very focused event goal.  Over time, as virtual technology improved, MTA broadened our use of virtual events suggesting it as an event option to a wider audience. We saw the virtual event format as another tool to use in designing events for our clients.  Today there are many competing virtual platforms and there are many devices in which to use for a virtual...

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