Success Story: Icelandic Incentive Trip

Icelandic Incentive Trip

The event:  

A distinctive incentive trip for a company’s 25th anniversary celebration with the goal of bringing a global team of 43 members together to connect and rejuvenate post-pandemic. 


  • The location for this event needed to satisfy a variety of criteria:  
    • novel and unique location with a focus on nature.  
    • access to versatile outdoor activities and excursions to explore as a team, as departments, and as individuals.   
    • easy travel access for a global team from both the US and EU to come together safely for rejuvenation. 
    • budget-friendly with the opportunity to offer extended stays to individuals as additional rewards for employees’ respective years of service. 


  • Given the goals and criteria, our sourcing team determined Iceland to be the ideal location for this 4-day celebratory incentive trip. 
  • The team was welcomed to Iceland with an ATV excursion exploring the thrilling volcanic landscape of Reykjanes – sweeping fields of craggy rocks, hidden valleys, and Icelandic moss.   
  • Casual welcome picnic designed with food trucks for dinner and dessert around a campfire, music, and time to reconnect.  
  • Intentional, specialty gifting including customized water bottle, monogrammed vest, and daypack backpack ideal for the week’s activities. 
  • A day of excursions and sightseeing including the Borgarfjörður fjord, Hraunfossar and Barnafoss waterfalls, hot spring Deildartunguhver, and the mysterious western highlands of Kaldidalur. 
  • A ride in the Sleipnir monster truck, the largest glacier vehicle in the world, up to the Langjökull glacier ice caps where attendees enjoyed the thrill of ice climbing, glacier rafting, snowmobiling, and additional activities throughout the day complete with a BBQ lunch and special hot drink ice bar. 
  • A one-of-a-kind awards celebration designed with a buildable stage feature atop of the glacier. 
  • Memorable, tailored team-bonding excursions for each department:  
    • The Finance Team took the Golden Circle to visit the Þingvellir National Park, the erupting geyser in Haukadalur and the glorious Gullfoss waterfall with stops around farms for a unique taste of Iceland. 
    • The Commercial and Tech Services Teams spent the day hiking Mt. Hengill volcano and Reykjadalur, a small valley filled with steaming hot springs; enjoying the geothermal soaking in warm rivers; and capping off the day with an underground lava tunnel tour.  
    • The Global Experiences team enjoyed the iconic geothermal Blue Lagoon along with a traditional Icelandic culinary arts experience.  
  • A whale-watching excursion aboard a privately chartered boat followed by lunch at a historic fishing village restaurant.   
  • CSR event working with the leading Icelandic non-profit Blái herinn, Blue Army, to clean up beaches and coastline polluted by plastics from marine traffic.  
  • The final farewell event hosted at the beautiful Harpa Concert Hall, an architectural icon in the heart of Reykjavik overlooking the harbor for an intimate dinner filled with special small touches to make a big impact.  

How do you put these experiences into words? You don’t, you carry them with you every single day. You let them bleed into your work, your co-workers, your clients, and your mission.” – Incentive Trip Attendee