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After all the experiences we’ve crafted for our clients, we’ve learned a lot. And good news — we love to share.

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Meet MTA: Janina Pineiro, Global Experience Designer

The Miller Tanner difference is our people. That’s why we want to introduce you to our team of superstars that bring our corporate meetings and events to life for our clients. Today we introduce you to Global Experience Designer Janina Pineiro. Janina brings to the team a wealth of knowledge from her background in experiential design. With her creativity and expertise combined, she guides clients through the complexities of designing face-to-face and screen-to-screen event experiences that hit the mark. Meet MTA: Janina Pineiro Tell us about your current role with MTA?...

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The Future of Face-to-Face Events in 2020 (Part 2)

This week we continue to delve into the questions and answers surrounding the future of face-to-face events in 2020 with MTA’s Chief Experience Officer (CXO) Meredith Shottes, CMP. To read Part 1, click here. Will it be easier to plan events in 2020 or will more expertise be needed? I don’t think that in the history of the events industry that there has been a more important time to have an expert event team help you navigate the challenges of COVID. I think there are a variety of ways in...

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The Future of Face-to-Face Events in 2020 (Part 1)

Since February, the landscape of in-person meetings and events has shifted dramatically. MTA’s Chief Experience Officer (CXO) Meredith Shottes, CMP shares her insights in this in-depth discussion regarding the future of face-to-face events in 2020. Are face-to-face meetings and events dead? No, they are not dead. Definitely not. They are alive in larger ways than we could have ever anticipated. I think more than ever, it clarifies for people the value of a face-to-face experience. We have always known that face-to-face experiences were valuable and now that they have been completely...

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How to Easily Pivot to Virtual Events

Virtual events have been a Miller Tanner Associates’ (MTA) event option since 2010.  In the beginning, virtual technology’s limitations only made it a viable option for a very focused event goal.  Over time, as virtual technology improved, MTA broadened our use of virtual events suggesting it as an event option to a wider audience. We saw the virtual event format as another tool to use in designing events for our clients.  Today there are many competing virtual platforms and there are many devices in which to use for a virtual...

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Case Study: Implementing VALTs On-Demand Training to Maximize Investigator Meeting ROI

Summary A face-to-face investigator meeting implemented VALTs, our on-demand training option, on the spot to enhance the training experience for their current and future study sites. VALTs is our Virtual Assessment Learning and Training platform used for the purpose of deploying on-demand training at the ready when needed. The Challenge The sponsor company had a complicated study product processing and handling scenario. Within the first hour after the face-to-face investigator meeting (IM) had started, the sponsor decided they want to implement MTA’s VALTs Virtual Assessment Learning and Training Source in...

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Virtual Meetings Versus Virtual Events

With every crisis comes opportunity. For the event industry, the opportunity is the ability to pivot to successfully produce virtual meetings and virtual events. In today’s market, virtual solutions have become the only event option available and the event industry has shifted to meet the demand.  Since 2010 Miller Tanner Associates (MTA) has been planning virtual meetings and in 2016, MTA started producing successful virtual events.  There is a distinction between meetings and events, and it’s helpful to understand the differences and similarities. Virtual Meetings Versus Virtual Events Virtual Meetings...

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Virtual Meeting Tips

To ensure that your next virtual meeting is a successful one, our Virtual Events Team has compiled some useful best practices.

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Why You Still Need an Event Planner for a Virtual Meeting

Your face-to-face event has been canceled. Okay, now what? You’ve decided to switch to a virtual option. Great! This should be easy, right? Virtual events are not immune to Murphy’s Law – if something can go wrong, it likely will. In fact, recent news headlines have either had you gasping in disbelief or laughing out loud at virtual meeting mishaps gone viral – everything from attendees forgetting they are miked and on camera to unexpected video-bombing in the background. You can easily mitigate virtual meeting risks by simply hiring a...

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Case Study: Hybrid (Virtual + In-Person) Investigator Meeting

THE EVENT U.S. Investigator Meeting for a Boston Biotech Company THE CHALLENGE Miller Tanner Associates (MTA) was asked to find a solution for an early June face-to-face (F2F) investigator meeting that could no longer take place due to the COVID-19 pandemic.  While it was clear the June F2F event could not go forward as originally planned, the sponsor needed to meet their original FPI milestone and wanted to maintain a strong level of engagement with their sites.  THE SOLUTION MTA designed a hybrid experience based on the goals and objectives...

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Celebrating 23 Years of Planning Event Experiences

We are jazzed to be celebrating 23 incredible years in the global meeting and event industry!

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