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After all the experiences we’ve crafted for our clients, we’ve learned a lot. And good news — we love to share.

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Case Study: Executing a Successful Hybrid Certification Training Amid a Pandemic and a Protest

A biopharmaceutical company with an urgent study timeline sponsored a hands-on training for an important study trial. Miller Tanner Associates (MTA) mobilized to create a dynamic hybrid event with two audiences to create one experience.

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Virtual Event Ideas for Social and Unique Special Events

Virtual Event Ideas for Social and Unique Special Events Virtual events may have originally started as the solution to a global problem, but it’s quickly become clear that they’re not going anywhere anytime soon. Offering the ultimate combination of convenience, flexibility, and versatility, remote online events are completely changing the way we collaborate. If you want to host something truly unique, special event ideas aren’t limited to in-person experiences. In fact, a virtual event can offer all of the same dynamism and memorability as a traditional, on-site event – as...

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Case Study: How to Expand Recruitment Training Capability Using VALTs to Support Virtual Events

The Event A pharmaceutical company, launching a global-wide Obsessive-Compulsive Disorder (OCD) study, needed to host an investigator meeting (IM) series as well as a recruitment training series. The Challenge Given the large scale of the study, combined with the challenges of the pandemic, the client needed to proceed with the investigator meetings and recruitment trainings while also providing flexibility and accessibility to site staff and sites involved in the study. Due to the complexity of this study involving OCD, the specialized training involved the interaction and management of patients from...

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Success Story: In-Person Event Pivots to Virtual & Expands Reach by 2,100%

Using the best-in-class virtual technology options, MTA’s expert Global Experience Team worked closely with our client to design and deliver a flawlessly executed virtual experience for 2300+ remote attendees.

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Why Try Hybrid Events?

What is a Hybrid Event? Essentially, a hybrid event is any combination of a face-to-face and virtual or digital experience. You might have a 5,000-person virtual event with 20 people joining in-person in one location. Or you might have 100 people face-to-face in meeting rooms and 100 people attending virtually online. Or you could have 5000 attendees with a live speaker being recorded and filmed at a remote location. These are just a few examples of the countless options that hybrid events can offer. Bottom line: With hybrid events, the...

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What HCPs Really Want from Your Investigator Meeting

With over 23 years of experience planning investigator meetings, Miller Tanner Associates has learned a lot about what makes a successful medical meeting for both the host and the attendees. We survey every participant so that we can give our clients specific direction as to what attendees really desire from an investigator meeting. Here are a few ways you can deliver an exceptional meeting to your healthcare professional (HCP) attendees.

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Case Study: Business Pitch Competition Goes Virtual

The Event A face-to-face (F2F) or LIVE event format for a business pitch competition that successfully pivots to a screen-to-screen (S2S) or virtual event format for the same business pitch competition. The Challenge Historically, the annual pitch competition had taken place at the organization’s LIVE event; however, due to the COVID-19 pandemic, the pitch competition had to be transformed into a highly-engaging virtual event while still delivering the presenters’ messaging, captivating the panelists, and engaging the remote audience. As the presenters were located in various U.S. cities, communication and coordination...

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Meet MTA: Jesse Torres, Senior Software Engineer

The Miller Tanner (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that bring our corporate meetings and events to life for our clients. Today we introduce you to Jesse Torres, a senior software engineer with MTA Technology Services. Jesse is one of our tech masterminds behind our event management products: EPICTM, VALTsTM, and AttendTM. Meet MTA: Jesse Torres Tell us about your current role with MTA? I’m a senior software engineer. My responsibilities include developing new features to extend MTA products in order to streamline the...

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How to Beat Virtual Meeting Fatigue and Energize Your Audience

With months of meeting only virtually, are you beginning to experience “virtual meeting fatigue”? It’s actually a real thing, according to recent studies. Two Common Causes of Virtual Meeting Fatigue More Concentration Required Recent Microsoft research suggests that “brainwave patterns associated with stress and overwork were much higher when collaborating remotely than in-person.” Basically, more concentration is required for a virtual conversation. Being on a video chat requires more focus because a person has to work harder to process non-verbal cues such as facial expressions, body language and voice tone, according to...

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6 Reasons On-Demand Training Should Be Part of Your Training Strategy

The ways in which companies can use on-demand training are virtually endless. If you want to expand your training capabilities, on-demand training is a cost-effective tool that can help accomplish all of your training goals. If you’ve not tried on-demand training as a way to streamline your training, here are six compelling reasons why you should: 1). Engagement with content over time makes training more effective. Meeting over a few days may not be enough for knowledge retention among your audience. The most effective training is one that engages your audience...

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