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Up On Current Events.

After all the experiences we’ve crafted for our clients, we’ve learned a lot. And good news — we love to share.

Recent Posts

What Are Hybrid Meetings?

Why You Need a Meeting/Event Planner for a Hybrid Event “Hybrid” seems to be one of the latest buzzwords we hear everywhere we go – from hybrid vehicles to a hybrid approach to education, the term is being used in a multitude of ways. But when we’re talking about going hybrid in the world of business, it has a distinct meaning all its own. As a growing number of companies evolve their working and meeting environments, it’s becoming increasingly clear that the way we collaborate is changing significantly. And understandably,...


Q & A: The Return of Face-to-Face Events

With the possible return of face-to-face events in the near future, many companies are considering how to best move forward with their events later this year and beyond. Senior Global Experiences Manager Kristin Puryear shares her insightful tips on how to plan your face-to-face events while considering both the unknowns and the possibilities ahead. What are the most common hesitancies companies are experiencing now with regards to planning their face-to-face events?   I think one of the biggest hesitancies is whether the audience is ready and would be willing to...


Building a Hybrid Event Experience

Annually, Miller Tanner Associates (MTA) gathers in-person for training and team-building at our MTA Workshop. This year looks a little different. We’ll be following a hybrid event format using a best-in-class experience platform that aligns with our agenda. In addition, we are designing the hybrid event to include all our audiences: North America, Latin America, Asia Pacific, and Europe. We invite you to a behind-the-scenes look at how we are building a hybrid experience for our own annual Workshop! Don’t miss this 6-part series shared by our CEO Marnie Miller...


MTA Celebrates 24 Years in the Events Industry

Our 24th year in business was remarkable. A year like no other. But along the way, we seized the opportunity to: Reflect on our industry. To redefine what we offered, and how we offered it. And to re-examine our core beliefs and what’s really important to us. But that was our 24th year. Now, we are looking forward to year 25. It’s going to be a milestone year, one where we’re re-envisioning the future of not just our business but the event business as a whole. We’re looking to start...


Virtual Event Icebreakers

Virtual Event Icebreakers Great icebreaker games can be one of the best ways for team members to get to know each other, build solid coworker bonds, and create a positive culture of collaboration. Even one high-quality icebreaker can set the stage for an authentic connection, something that can be challenging to achieve in a typical work environment. And when it comes to hosting a virtual event, online icebreakers are an especially valuable way to break through the barrier of a screen. So, how do you know which activities will inspire...


Hybrid Events: The Best of Both Virtual and Face-to-Face

Hybrid Events: Two Audiences, One Experience But we’ve also learned that humans are designed for connection and people miss being face-to-face. In general, in-person events are the preferred format to fully engage with others and with the content that’s being delivered.  As regions of the world begin to reopen, companies are exploring how they might extend and further engage their audience in the future considering the juxtaposition of these distinct meeting formats.    Given the unpredictable nature of these times, there must be a safe, effective, yet flexible way to accommodate for the unexpected – abrupt changes in the...


Case Study: Virtual National Sales Meeting Drives Meaningful Engagement

The Event A U.S. medical device sales company had to pivot their in-person national sales meeting to a virtual format. The Challenge With limited technology capabilities and a tight deadline, a medical device sales company contacted Miller Tanner Associates (MTA) to assist with planning their national sales meeting for their U.S./Canada team members that had to be moved from an in-person to a virtual event. This being their first virtual national sales meeting, the client wanted to elevate the experience beyond a basic meeting to an elevated, engaging, dynamic experience. ...


Meet MTA: Caroline Drummey, Global Experience Designer – Event

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our clients. Today we introduce you to Caroline Drummey, Global Experience Designer – Events. Caroline, our associate based in Ireland, brings a wealth of talent to our team. She works closely with our clients to ensure that their events’ visions and goals are transformed into unique engaging experiences. Meet Caroline Drummey Tell us about your current role with MTA? ...


Advantages of Hybrid Events

5 Advantages of Hybrid Events Hybrid events have always been a great event solution. For years, Miller Tanner Associates (MTA) has been using a combination of face-to-face, virtual, and hybrid events to enhance learning, strengthen the conversation before or after an event, boost return on investment, and improve audience connection. Combining the best of both virtual and in-person events, hybrid events offer powerful advantages that can boost the overall success of your event. 1. Increased Agility in Contingency Planning On a practical level, the great advantage of a hybrid model is that it offers a...


Case Study: Executing a Successful Hybrid Certification Training Amid a Pandemic and a Protest

A biopharmaceutical company with an urgent study timeline sponsored a hands-on training for an important study trial. Miller Tanner Associates (MTA) mobilized to create a dynamic hybrid event with two audiences to create one experience.