Highlights:
- Not all video platforms are capable of providing the experience your global town hall attendees expect
- Choosing the best AV equipment is an important step in minimizing technical difficulties
- Working with a production partner like Miller Tanner Associates can help your organization create engaging virtual meetings
Virtual meetings may be far more popular than they were a decade ago, but that does not mean that all video software has caught up with the high demands of corporate communication. Many standard platforms simply do not have the technological capabilities or interactive features to make sure that every meeting runs smoothly and is engaging enough to support your goals. Here are some of the most important things to know about why being intentional about creating engaging global town halls is such an important step in keeping attendees interested and how partnering with Miller Tanner Associates can help.
Beyond the Webcam: The Evolution of the Global Town Hall Meeting
Standard video calls were once the gold standard for nearly any type of virtual meeting, but these programs often have several disadvantages. Average video platforms frequently experience latency, audio drops, connectivity problems and other issues that preclude some participants or make running the meeting difficult for the host. They also have a limited ability to make virtual attendees feel they are actively participating in the meeting instead of simply watching a recording online.
The best virtual meetings are those that feel local to all attendees, regardless of time zones or proximity to the physical location of the host. Miller Tanner Associates offers high-end technology that effectively bridges the gap between technical complexity and seamless execution to create the best possible virtual meeting experience for all attendees.
The Technical Pillars of Multi-Hub Connectivity
Your virtual attendees use myriad devices and an array of internet connections. Your host’s technology should not favor some participants’ experience over others’. Many factors can significantly contribute to latency, which can leave some participants several seconds behind. While this may not sound like a lot, any type of ongoing audio issues can quickly lead to frustration and a disengaged audience. Our technology focuses heavily on redundancy protocols to make it difficult for a single point of failure to take down your entire meeting.
The MTA Tech Stack: Powering Interactive Experiences
MTA’s EPIC – Event Planning In Control and ALEX – A Learning Experience features play key roles in creating more engaging meetings for everyone. EPIC centralizes data to ensure more efficient event management, while ALEX is a specialized learning management tool that ensures complete training with assessments and audit-ready tracking.
Bridging the Divide Between Virtual and In-Person Offering
A virtual experience that mirrors a face-to-face one is essential for seamlessly connecting your virtual and in-person attendees. Using quality audio-visual production equipment, such as large LED displays and the most accurate camera tracking available, can help to create a virtual experience that more closely recreates the feeling of being in the room.
Data-Driven Engagement: Measuring the “Ripple Effect”
Running engaging virtual town halls that foster engagement should be the primary goal rather than simply boosting viewership. Our technology closely tracks engagement peaks and dips throughout your virtual meetings to help your leaders identify specific parts of each meeting that captured or failed to capture attendees’ attention. Meeting hosts can then use these actionable insights to make more beneficial decisions in future meetings.
Partner With Miller Tanner Associates for Global Excellence
At Miller Tanner Associates, we are here to help your organization leverage the most innovative AV technology available to support your high-stakes town hall meetings. Choosing a production partner like MTA ensures you always have someone to consult when you want to improve your virtual meetings and get even more out of your investment. Explore our audio-visual production services to create high-quality global broadcasts that are always ready to incorporate the latest technology.
