The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our clients. Today we introduce you to Director, Key Accounts and Customer Success Diana Reed, our Pennsylvania-based associate. Diana brings a level of exceptional customer relations expertise that truly demonstrates MTA’s core values.
Meet Diana Reed, Director, Key Accounts and Customer Success
Strengths (based on CliftonStrengths): Achiever, Developer, Learner, Individualization, Empathy
Languages spoken: English primarily. I studied Spanish in college and lived in Spain for a summer.
Tell us about your current role with MTA?
I partner with existing clients and also work with new customers sharing our event services and virtual capabilities to ultimately align with their overall meeting goals and objectives. I truly love the opportunity to share my operational background and help provide strategy to our clients.
What did you do before joining MTA?
I spent 11 years, starting with operations, as a coordinator and worked my way to becoming a clinical event manager, where I managed programs both domestically and internationally. I later joined the sales team through my organic growth within certain key accounts to serve as director of business development. Additionally, I worked with another meeting planning company as an account manager where I led a team of twelve people and managed one of the company’s largest accounts producing both clinical and commercial events within the pharma industry.
What do you enjoy most about your role? I enjoy leading a global team of knowledgeable, and passionate key account managers and customer success managers that genuinely want the best for their customers throughout the sales and onboarding process. My focus is to provide a supportive and collaborative environment for our team so that they can continue to learn and grow which ultimately benefits our customers.
What makes MTA stand out as an event planning company?
It’s the people, of course! We truly are a team, especially during 2020 when many of our customers had to pivot to virtual trainings and events. Our team at MTA supports one another regardless of what department and we are all willing to put in the long hours to ensure our clients are happy and their events are successful.
I also love that our team can accommodate our customers’ ever-changing meeting needs no matter what it takes. Our balanced approach of outstanding customer service and superior technology is truly unique and the best in the industry.
“Our balanced approach of outstanding customer service and superior technology is truly unique and the best in the industry.”
Why is the MTA Workshop important and what do you value most about it?
The MTA Workshop is my most favorite time of year! The fact that Marnie and our SLT invest in the entire company (regardless of role, team or seniority at the company) is truly remarkable. We come together for one week each year to celebrate our hard work and share both our success stories and challenges in person. I value the opportunity to connect with my colleagues, reflect on the past year and look forward to the year ahead as being a part of this team.
What’s a favorite city you’ve visited and why?
I absolutely love London, England. I have so many former colleagues there and love the chance to meet them any time I can get across the pond! I recently traveled to London last Spring with my family, which was filled with an action-packed agenda seeing all of the sights, and even got to a Premier League Match, which was on my 13-year-old son’s bucket list. It was truly amazing as a parent to experience something so magical with your child. Sydney, Australia was pretty amazing, too. I would love to go back.
What are your special interests or hobbies?
I truly have a love/hate relationship with running. I often travel with friends to run races throughout the U.S. I secretly love reality TV and cooking shows, although I despise cooking!
To learn more about our team, visit www.millertanner.com.
