The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars who bring our corporate meetings and events to life for our customers. Today, we introduce you to Senior Product Manager Sofie Woods. With her expertise in product management, Sofie is engaged with the full lifecycle of MTA’s in-house software products from initial idea to development, ensuring the goals of products and features translate into an intuitive user experience.
Meet Sofie Woods, Senior Product Manager
Strengths (based on CliftonStrengths): Maximizer, Futuristic, Responsibility, Arranger, Relator
Languages spoken: Swedish and English
Tell us about your current role with MTA?
I am a senior product manager overseeing the lifecycle of our internal software products EPIC and ATTEND. Our team is involved from the initial idea of a product feature through requirement gathering and development. We also create launch plans and do follow-up tracking to ensure the goals of developing the product or a feature are met!
What did you do before joining MTA?
Most recently, I worked as a product director at an advertisement technology company. Before that, I was an event manager in Sweden, Finland, and Norway, where I got experience planning and working at B2B conferences.
What do you enjoy most about your job?
I love creating processes and being the connector between teams. A big part of my job is translating requirements and using the language and examples between different teams.
What makes Miller Tanner Associates stand out as a meeting planning company?
Our people. The amount of care that I have seen at MTA in the time I have been here is incredible! We care about each other internally, our products, and go the extra mile for the customer.
What are some of your favorite MTA product features that are helping to transform the event experience for attendees?
Top of mind right now is EPIC Insights, which is our data dashboard feature in EPIC. This feature allows the customer to see their event data in real-time so they can make educated decisions for the most successful events possible.
Why do you think that the MTA Workshops are important? What do you get most from this time together?
I believe meeting our co-workers in person is so valuable for relationship building when working remotely with less frequent face-to-face time. The small talk, jokes, and meals together help “fill in the colors” and create a more complete picture of the people you might be emailing with during your days.
Where do you live, and what do you love most about your state/city? Any must-see tourist spots?
I live with my husband, our 2 kids, and a dog in Colorado. I love all the seasons that Colorado has to offer! The Rocky Mountains, I would say, are a must-visit. Whether it’s skiing, rock climbing, or hiking, the Rockies are amazing! I would also recommend hitting up a hot spring while you are here. We also live in Sweden for a few weeks each summer, as that is where my extended family still lives. I would recommend visiting Sweden for Midsummer, as that is one of the largest holidays and celebrations!
What do you do for fun?
Yoga, singing, traveling, volunteering, dancing, reading, tennis, and fika (Swedish term – look it up and be inspired).
Anything else you’d like to add?
I try to be involved in my community and recently started an initiative called Inspired By Her to amplify female voices through an annual benefit concert and a podcast. I love passion projects and initiatives and would love to hear about yours if you want to share with me!
To learn more about the MTA Team, visit www.millertanner.com.
