Success Story: Double the Success – Achievers’ Clubs in St. Martin and Venice, Italy

Venice Italy and St Martin

The Event:  

Our customer, a clinical research organization, needed assistance planning two separate, concurrent, 4-day incentive trips for their Achievers’ Club in both Europe and US markets.   

Understanding our customer’s goals of connection and reward, Miller Tanner Associates began sourcing for the two incentive events in summer of 2022 for the spring 2023 events.  

Challenges

Why Vendor Partnerships Are Important 

Typically, European hotels are closed from November to March which can make planning challenging. This can impact site visits and coordination. The MTA Team worked closely with the hotel partner to ensure no delays in planning even through the closed season.  

Post-event, return flights were canceled for six attendees in St. Martin but because of our vendor partnership with the hotel, they were quick to accommodate our guests for additional nights.   

Solutions:  

Creating Connectivity for the Two Events 

To create a connection between both incentive events, the events were held the same week.  St. Martin was the destination selected for the 20 U.S. attendees and Venice, Italy was selected for the 17 EU attendees. These destinations were not only selected to align with the goals and budget, but also to allow for ease of travel for the attendees given their respective proximities and travel duration.  

Partner Connection 

MTA partnered with the Belmond Hotel properties, offering luxury, boutique experiences at both Venice’s Hotel Cipriani and the La Samanna in St. Martin. By partnering with Belmond properties for both events, communication was streamlined for a more seamless pre-planning process.  

Attendee Connection 

The MTA Team intentionally designed the two events, mirroring the theme and branding, excursions, and overall experience for all attendees.  Additionally, to create a shared connection between the Achievers’ Club attendees, the MTA team recorded congratulatory videos from attendees in each event location and shared the videos at both celebration dinners.  

St. Martin Highlights:  

  • Guest accommodations at the exclusive La Samanna, Belmond Hotel, with oceanfront rooms for all guests. This hotel offered exceptional VIP services for attendees and the property offered pools, beach access, high-end dining, and more.  
  • Welcome amenities and unique local artisan gifts to commemorate the St. Martin event and enhance the week’s experience.  
  • Welcome reception began at the Wine Cave. Guests enjoyed a buffet-style dinner on the beautiful hotel veranda overlooking ocean set to traditional Caribbean music.  
  • Full day of R&R, with VIP “Cabana Day” beach experience – Attendees could choose among various activities, such as water sports, jet skis, paddle boarding, snorkeling and parasailing, at their leisure.  
  • Leisure day with spa, golf, and Rhino Safari adventure (snorkel and jet ski boat tour) followed by an upscale, six-course French dining experience at the exclusive Hibiscus, a premiere restaurant with personalized, curated menus. Courses paired with wine from the restaurant’s French cellar. 
  • Celebration dinner with saxophone trumpet duo, Caribbean rum station, photo booth activation and gift amenities. 
  • A surprise vow renewal for one of the attendees and significant other. A sincere thanks to Janina and team for helping me to surprise my husband with a wedding vow renewal ahead of our 31st anniversary.” 

Feedback from St. Martin attendees:  

“Janina was so kind and helpful throughout the week. She is truly an asset to MTA.” 

“Janina and team were stellar!!! No details left untouched and so accommodating.” 

“The onsite staff were wonderful; they truly made the experience top notch.”  

“It was an amazing trip beyond words! Every detail was so thoughtful. Thank you so much!!” 

“Perfect! Immensely grateful to experience that wonderful event and to make so many new friends amongst our group.” 

“Well done from start to finish.” 

“One of the best resort experiences I have had.” 

Venice, Italy Highlights: 

  • Guest accommodations at the luxury boutique Hotel Cipriani, A Belmond Hotel – a treat in and of itself.   
  • Water taxi arrival for guests and welcome reception with specialty gelato dessert cart, and Aperol station as well as featured hotel’s signature Peach Bellini.   
  • Personalized monogrammed amenities, local artisan bags, and specialty gifts for a one-of-a-kind gifting experience.   
  • Tour of the iconic St. Mark’s Square, Doge’s Palace, and the Murano Glass Factory. 
  • Wine tasting at Venissa Wine Estate located on the Island of Marzzorbo in the Venetian Lagoon.  
  • Group gondola ride through Venice’s ancient canals.  
  • Dinner at Gritti Palace overlooking the Grand Canal surrounded by breathtaking vistas in the heart of the city.  
  • Venetian-inspired farewell celebration dinner, complete with traditional Italian music and masquerade masks, at the Sala Tiziano Ballroom overlooking the historical St. Mark’s Square.  

Feedback from Venice attendees:  

 “Everything was perfect. I now have memories of a lifetime!”  

“It was an unforgettable experience, simply amazing!”  

“Attention to detail was impeccable!”  

“Wonderful event and magical location!”  

“We had a fantastic time making amazing memories on a trip of a lifetime!”  

“An experience I won’t forget!” 

Through vendor partnerships, keen intentionality, and impeccable attention to detail, the Miller Tanner Associates team designed two elaborate memorable incentive experiences, doubling the success for our customer’s Achievers’ Clubs celebration for EU and US attendees.

In April 2024, MTA received a Bronze Stevie® Award for this event. To read more, visit here.

Meet MTA: Dina Stezhka, Global Experience Designer – Events

Meet Dina Global Experience Designer

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers.

Today we introduce you to Global Experience Designer – Events Dina Stezhka, our France-based associate. In her role, Dina is attentive to our customers’ event needs, ensuring their events are on track and running smoothly from start to finish.

Meet Dina Stezhka, Global Experience Designer – Events

Strengths (based on CliftonStrengths): Focus, Positivity, Significance, Includer, Restorative

Languages spoken: Russian and English

Tell us about your current role with MTA? What are your primary responsibilities?

As a global experience designer, my role is to understand customers’ ideas of what should be included in each event, to be prepared for each step and milestone along the way, and to make every detail count by working closely alongside one another until completion. 

How long have you been with MTA? I joined MTA in May 2021.

What did you do before joining MTA? I worked in the events industry.

What’s the best part of your job? I enjoy going onsite for meetings.   

What’s been your most memorable event to date and why?

Singapore has been my favorite destination; it’s super unique & green and a very futuristic place.   

Do you have a few great travel tips that you could share?

Don’t be afraid of eating street food; It is often the freshest and most authentic, and if food is cooked over a flame, deep-fried, or boiled, it is safe to eat.  

What do you do for fun?

My favorite activity is playing with my baby; that  helps me to stay in the present moment, just having fun and laughing. 

Where do you currently reside? What do you enjoy most about living there?

I live in Cannes, France. I enjoy the seaside. Croisette (main street) is a favorite; you can meet a lot of celebrities during the Film Festival that happens every year in May. 

What makes Miller Tanner Associates stand out as a meeting planning company?

Everyone is always treated respectfully. Planning an event is more than just putting together some food and drinks; it’s creating memories that last forever, tailoring the experience to suit everyone’s particular needs – without skimping on any important details!  

Why do you think that the MTA Workshops are important? What do you get most from this time together? Time together! It is an excellent opportunity to get together and meet all the team members from the different departments. 

Visit www.millertanner.com to learn more about MTA and our associates. Get to know our associates by following us on Instagram for behind-the-scenes with our team.

Meet MTA: Ciara Redden, Key Account Manager (EU)

Ciarra Redden

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Key Account Manager (EU) Ciara Redden, our associate based in Ireland. Combining her years of experience in the hospitality industry with her panache for relationship building, Ciara supports and navigates our clients throughout their event planning process with attentiveness and ease.

Meet Ciara Redden

Tell us about your current role with MTA. What are your primary responsibilities?

My position with MTA as a key account manager (EU) is a fully remote role, based in my hometown of Dublin, Ireland.

My role is twofold, where one part of my job is to manage the relationship with my portfolio of key clients from the life science and biopharma industries and to be the client’s main point of contact in regard to facilitating and setting up investigator meetings for their sponsors and studies, all while growing the existing relationship between key clients and MTA. 

The second part of my role is to work with corporate clients to facilitate and support corporate events such as Global Leadership Summits, Annual Sales Kick Off events, etc.

What did you do before joining MTA?

Event management has led my life since I was 7-years-old and organising my own birthday parties for my friends and me, something I loved doing. This led me to pursue my degree in hospitality management and work within the hospitality industry specialising in corporate event sales, groups, bedrooms, celebrity parties and weddings. I then made the move into the Tech giant world which had an element of key account management, which I enjoyed thoroughly. This led me to my role of key account manager (EU) for MTA where I can utilise my skills, gained throughout my career.

Languages spoken: 

Being born and bred in Ireland, we are brought up learning Irish and English equally. I chose German as my preferred compulsory language in secondary school; French was mandatory for my degree, but more recently, I attended extracurricular language school to learn a little of the Scandinavian languages such as Swedish, Danish, and Finnish.

What are some key strategies for launching a successful meeting?

Timing, preparation, and execution are key strategies for launching any successful meeting. In my opinion, these are the most critical components of all meetings, to provide the best experience for the client. If one of these 3 components fail, it’s a high likelihood that the meeting or event will not have the desired outcome.

What is the one must-have for every event?

Personally, being invited to multiple events, what makes me click the ‘accept’ button is if the content is engaging and if it is delivered by speakers that can grab and hold the attention of the attendees, giving them value for their invested time. 

Timing, preparation, and execution are key strategies for launching any successful meeting. In my opinion, these are the most critical components of all meetings, to provide the best experience.

What makes Miller Tanner Associates stand out as meeting planning company?

In short, Marnie our CEO is the difference between MTA and other planning companies. Not only a visionary in her field, but for me, her human approach and values are what attracted me to MTA in the first place. Marnie is like no other CEO that I have ever come across in my career; she knows each employee, not just by name, but she cares about us as individuals, knows about our lives, knows our family’s names, our pets’ names, and our clients. She recognises that we are all different and gives us the tools to create our own destiny. Marnie takes time from her busy role to coach us on a 1:1 level and always attends our weekly team meetings to offer her support to us. The culture of MTA derived from Marnie and 26 years+, the company values are at the forefront of everything that we do.

What do you do for fun?

Being a ‘Dog Mom’ to two British Bulldogs, takes up most of my time nowadays but my key goal in life is to give back to the planet where possible, something that our dogs can be involved in too. Growing up next to the water in a small, but beautiful, seaside village, I was encouraged by my parents to be an active member of many volunteer groups, such as Tidy Towns, Clean Coasts, and other sustainability groups. This means that my weekends are usually spent with likeminded locals, picking up litter (and recycling the finds at the local recycling banks), planting trees, initiating recycling programs in local schools, collecting items for people that need it or volunteering in the local charity shop or clubs.

Recycling and sustainability are a huge part of my life. Following the motto “There is No Planet B“, I am aware of our impact on the environment and try my best to avoid adding to the problem by choosing to walk / cycle instead of driving, making home-made natural cleaning products, re-using before we buy, and avoiding as much plastic items as possible within our home. We recycle the majority of our household waste such as wine corks that are collected for the local schools for arts & crafts, to bottle caps that are collected for 3D printing. We compost, collect our own rainwater, and try to make our home as environmentally efficient as possible. Avoiding fast fashion or upcycling is a way of life, planting wildflowers to attract bees, adding bug hotels and bird feeding stations to your garden are just some of the very small things that we can do to encourage sustainability.

I recently qualified as a human nutrition coach and even more recently, I completed a course on the importance of the role of nutrition for dogs. Further educating myself on the importance of nutrition, in not just humans, but our pets, is something that I thoroughly enjoy.

For hobbies, I enjoy playing tennis, attending reformer pilates, sailing, or generally helping my family and friends plan events such as birthday parties, weddings, or doggy gatherings.

Visit www.millertanner.com to learn more about MTA and our associates. Get to know our associates by following us on Instagram for behind-the-scenes with our team.

Meet MTA: Emily Carpenter, Global Experience Specialist – Partnerships

Emily Carpenter Partnerships

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Global Experience Specialist – Partnerships Emily Carpenter. With her background in the events industry and extensive knowledge of vendor partnerships, Emily joins our Global Experience Team with a passion for sourcing and matching the best venues for our customers’ event needs.

Meet Emily Carpenter

Tell us about your current role with MTA? What are your primary responsibilities?  

As a global experience specialist focusing on partnerships, I help our customers find the perfect home for their events. Every program has a unique set of needs and requirements. It is my responsibility to help source options so that our clients feel confident that they have the best venue for their event.  

What did you do before joining MTA?  

Before joining MTA, I held several different event roles within hotels. I have always had a passion for the events industry and enjoy the creativity and problem-solving that come with such a fast-paced environment.  

What’s the best part of your job? 

The best part of my job is that every single day is different. All of our programs have unique needs in terms of guest rooms, meeting & meal spaces, destinations, etc. I love being able to search for the perfect venue and getting to network with people from all over the world. 

From your role’s perspective, what is a key factor in a successful event? 

The key to a successful event is partnership. There will always be various challenges to work through in event planning so having an open line of communication with everyone involved in the process is crucial to the success of an event. Adaptability to changes is also vital to every program. 

What do you do for fun? 

In my free time, I love to work out, take weekend trips to explore new cities, and try new restaurants.  

Our associates are based all over the world. Where are you located?

I was born, raised and currently reside in Illinois. After graduating college, I lived in Orlando, FL for 4 years and then moved to Denver, Colorado for 2 years before returning home to Illinois.  

I have never met a more dedicated and passionate group of individuals that all share the same vision. 

What makes Miller Tanner Associates stand out as meeting planning company? What’s your favorite aspect about MTA? 

The people are what make MTA such an incredible company. Everyone is so hard working and willing to go above and beyond to ensure that our customers have a flawless experience. I have never met a more dedicated and passionate group of individuals that all share the same vision.  

Why do you think that the MTA Workshops are important? What do you get most from this time together? 

This year will be my first MTA workshop but I am very excited to get to meet and network with the entire team in person and experience the culture first hand.  

Visit www.millertanner.com to learn more about MTA and our associates. Get to know our associates by following us on Instagram for behind-the-scenes with our team.

Meet MTA: Michael Rodriguez, Global Experience Designer – Production

meet mta michael rodriguez

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Global Experience Designer – Production Michael Rodriguez. Michael’s creative ingenuity and passion for live production is a tremendous asset to our Global Experience Production Team.

Meet Michael Rodriguez

Tell us about your current role with MTA? Global Experience Designer – Production.  What are your primary responsibilities?

I work in concert with the Global Experience team members in bringing to life our client’s message and vision through various production services which include all aspects of audio, video, lighting and virtual elements. 

Languages spoken:  Some Spanish 

Is your background in media production? What did you do before MTA? 

Yes! I previously worked with an automotive company, and companies within the events industry in all manners of live production.   

You are currently based in what city? What are some of your favorite things to do or sites to see there?

I am currently based out of the Dallas/Ft. Worth Metroplex and have lived in the DFW area for 26 years.  One of my favorite things to do is spend as much time outdoors with my family.  Living in DFW, we have several outdoor sanctuaries, trails, lakes as well as the Dallas Arboretum which my 3-year-old loves visiting! 

What do you enjoy most/favorite aspect of your job? 

I love seeing a live production come together, seeing our clients faces whenever their vision is realized, and the impact it has on their attendees no matter how large or small the production/meeting is.   

Michael with MTA team at Workshop in Iceland in 2022.

What interests do you have outside of your professional pursuits?

I am an avid “car” guy and build classic vehicles on the side (whenever my 3-year-old lets me!) 

What’s been your most favorite location for a meeting and why?

So far, my favorite location for an event has been San Diego.  The people were friendly and the scenic aspect was just breathtaking.  And the food was outstanding! 

What makes Miller Tanner Associates stand out as meeting planning company, in your opinion?

Having worked in the hospitality industry for nearly 25 years in some capacity, MTA stands out due to their dedication to their clients.  The lengths that MTA goes to ensure that each client receives the absolute best experience possible is something that others have failed to replicate.   

The lengths that MTA goes to ensure that each client receives the absolute best experience possible is something that others have failed to replicate.

What’s your best advice that you would give to a client when it comes to planning their media needs? 

Ask questions, have a clear understanding of your vision and how you want to communicate that to your attendees.  Be open to ideas, have realistic expectations, and trust your team! 

Michael with MTA team members

Any trends in media production that you are noticing?

As of late I have noticed that, even though virtual meetings are still a must, live and in-person meetings are on the rise as there is no substitute for spending time with your colleagues face-to-face and the collaborations that come with these gatherings. 

Since you travel a lot for your position, tell us some of your best travel tips. 

Be as efficient as you can when packing, choosing only the essentials that you need based upon the duration of your trip.   

Why do you think that the MTA Workshops are important? What do you get most from this time together?

Just as I mentioned with our clients, spending time face-to-face with your team members helps build that comradery that is essential in helping a company move forward with one vision.   

Anything else you’d like to add?

I’m extremely grateful for Miller Tanner Associates for giving me the opportunity to showcase my talents and passion for live production.

Visit www.millertanner.com to learn more about MTA and our associates. Get to know our associates by following us on Instagram for behind-the-scenes with our team.

Meet MTA: John Leake, Global Experience Designer – Production

John Leake Meet MTa

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Global Experience Designer – Production John Leake. With an extensive background in AV production, John manifests his professional expertise and creative ingenuity at every event.

Meet John Leake

Tell us about your current role with MTA? What are your primary responsibilities?

As a global experience designer – production, I manage the production aspects of the meeting.    

Is your background in media production? What did you do before MTA? 

Prior to joining MTA, I worked for a very large AV company, you’ve probably heard of them if you’re in the biz.  I spent 15 years in various roles with this company.  Most recently, I was the director of event technology at a large hotel in Downtown Dallas

You are currently based in? How long have you lived there? What are some of your favorite things to do or sites to see there?

I’m currently based in Dallas, Texas.  I’ve been here for over 20 years; however, I did spend 2 1/2 of those years in Orlando for school, but came back and that’s when I began my journey with AV/production. 

Dallas has some fantastic breweries around town so on the weekends you can usually find me and some buddies at one around town.  My wife and I love going out to all the fantastic restaurants around the city.  Dallas is huge; we’ve got everything covered here, but be prepared to drive as it’s very spread out.   

What do you enjoy most about your job? 

The travel, definitely the travel.  After being in the same building for so long it’s so much fun getting out into new spaces and experiencing new cities. 

What interests do you have outside of your professional pursuits? 

Music. That’s my background and that’s where all of this started for me but that’s now become something I do to get away.  I’ve got a modest “studio” at home so it’s fun for me to just sit down and make lots of noise and turn the world off for a bit.  Also, I love to cook and fire up the smoker. 

What’s been your most favorite location for a meeting and why? 

So far, it’s been Miami.  I was working with a great group from MTA and we had a fantastic time exploring when we had downtime. That said, Barcelona is on the travel itinerary, and I can’t tell you how excited I am about that! 

What makes Miller Tanner Associates stand out as a meeting planning company, in your opinion?

It’s cliché and everyone says it, but it’s the people.  I’m just in awe of the people that I have worked with so far.  Everyone is so engaged and just willing to help however they can.  They really do care about providing our customers with an exceptional experience every time. 

What’s your best advice that you would give to a customer when it comes to planning their media needs? 

Plan ahead and be prepared.  On every kickoff call, I stress how important it is to be prepared, know the message that you need to convey.  No one likes to wing it! 

Any trends in media production that you are noticing? 

We’re back to face-to-face events.  Virtual isn’t going anywhere, but customers want that side of the production to be simple. 

Since you travel a lot for your position, tell us some of your best travel tips. 

Travel light.  Bring your vitamins and supplements.   

Why do you think that the MTA Workshops are important? What do you get most from this time together? 

With us being a 100% remote company this is the time we all get to really know each other on a more personal level.  The upcoming Workshop will be my first and I can’t wait to meet all the folks I’ve only seen on Zoom! 

Anything else you’d like to add? 

I work with a fantastic and talented group of guys on the production side of things so whichever one of us lands on your show [event], know that you’re in good hands! 

Visit www.millertanner.com to learn more about MTA and our associates. Get to know our associates by following us on Instagram for behind-the-scenes with our team.

Meet MTA: Juan Fonseca, Key Account Manager

Juan Fonseca

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Key Account Manager Juan Fonseca. With fluency in both Portuguese and Spanish and his impeccable adeptness for customer relations, Juan is an invaluable member of the Commercial Team assisting with both North American and LATAM customer accounts.

Meet Juan Fonseca

Tell us about your current role with MTA. What are your primary responsibilities?  

As a key account manager, my job is to build and maintain trustful and long-lasting relationships with our customers. My primary responsibility is to listen to our customers’ event needs and align them with our product and services.  

What did you do before joining MTA?  

I’ve always been involved with sales and account management. I love helping customers and have applied that passion across industries, such as technology, hospitality, and media & entertainment.  

Languages spoken:

I speak fluent English, Portuguese, and Spanish.   

What do you feel are the most fulfilling aspects of your job? 

Definitely helping our customers to find solutions to their pain points. It brings so much joy brainstorming with our customers, finding ways for them to be more efficient, so they can focus on what it matters the most.  

What are some of the latest trends you are seeing with meetings and events? 

Post pandemic, companies are really excited to host in-person meetings again, but also recognize the inclusiveness that virtual events can offer. So, what we are seeing is that companies are combining the best of both world and hybrid events are more popular than ever.   

What are some key strategies for launching a successful meeting? 

Timing is everything when planning a meeting, knowing how long each part of the process can take, and staying on top of those details. The good news is that MTA has that timeline figured out and will help you every step of the way. 

How does MTA design events to meet the customer’s goals? 

MTA listens to the customer’s unique needs and thinks outside of the box when planning your event. We are masters in pivoting if required, resulting in a seamless event experience for our customers. Our team is ready to support at any stage – from the initial planning to the post event reconciliation.  

We provide service with soul, which means we make our customers’ visions, goals, and challenges our own.   

What makes Miller Tanner Associates stand out as meeting planning company?

MTA is a results-oriented company and we will do everything in our power to ensure our customers have a great event experience. We are problem solvers at our core and love a good challenge. We are clear and proud of our values and mission as a company; we provide service with soul, which means we make our customers’ visions, goals, and challenges our own.   

What do you do for fun? 

Travelling is a big part of my life and I try to do as often as I can. Besides that, you can catch me biking or scootering with my 5-year-old son.  

Where are you originally from? Where do you live and what do you love most about your state/city? Any must-see tourists spots? 

I am originally from Brazil and moved to California 16 years ago. I live in Santa Barbara, California where we are blessed with great weather throughout the year. I love to be able to go to the beach or to the mountains in less than 30 minutes. When coming to town, visitors need to check out the “SB Funk Zone”, a newly renovated area of the city full of street art, wine tasting rooms, art galleries, shops and cool restaurants.  

Why do you think that the MTA Workshops are important? What do you get most from this time together? 

I think it’s extremely important for us to spend this time together; it’s a time to learn from one another, to celebrate results, and finally to align our vision and goals for the year ahead. 

Meet MTA: Miranda Welgos, Global Experience Designer – Events

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers.

Today we introduce you to Global Experience Designer – Events Miranda Welgos. Fluent in three languages, and with a passion for community building and travel, Miranda assists our Global Experiences Team in bringing our customers’ events to fruition in cities around the globe.

Meet Miranda Welgos, Global Experience Designer – Events

Strengths (based on CliftonStrengths): Positivity, Strategic, Learner, Relator, Input

Languages spoken: I speak English, Spanish, and Portuguese. I’ve learned some Italian and plan to one day speak this language fluently as well. I’m also currently learning some Vietnamese! 

Tell us about your current role with MTA? What are your primary responsibilities?  

As a global experience designer, I work directly with our customers on the planning and execution of their events. We help bring what the customer envisions to life and we help guide that vision if the customer needs help with that part too! 

What did you do before joining MTA?  

Previous to MTA, I planned community events for a shipping container development that housed 15 different retail, drinks, and food vendors. These events ranged from game nights bringing in 30 people, to live music shows bringing in 100 people, to makers’ markets bringing in thousands of people. Some other events involved fitness classes, comedy shows, spoken word, and more! 

Some other things I have done include teaching English abroad in Colombia and Brazil, working in the tech industry doing project coordination, and working in a social club connecting people together and creating a memorable space through events. 

What’s the best part of your job? 

I think the best part of my job is being able to travel to new places and meet new people – like our customers, vendors, and more! I’m also constantly provided the opportunity to grow, learn, and challenge myself, along with having an amazing team that supports and encourages me daily.  

What’s been your favorite event destination as an event planning professional? 

mirando welgos global event experience designer

Soon I will be traveling to Brazil for an event, so I know that will be my answer once that happens! I lived in Brazil for a while, so I know how incredibly welcoming and warm the people are. In the meantime, my current favorite would have to be Orlando. I’m a huge Harry Potter fan, so after my event was complete, I was able to go to Harry Potter World! 

Do you have a few great travel tips that you could share? 

Yes! I have so many! I’ve narrowed it down to these:

If you get motion sickness, get Hyland’s Naturals Homeopathic Motion Sickness (it works wonders). Also, pack your own snacks (something salty like pretzels will help). I also use earplugs and an eye mask and try to just sleep the whole way. Being in the window seat and as close as you can towards the front is also helpful.  

Fill up your reusable water bottle before boarding, or buy a large water bottle! They never give out enough water on the plane in order to stay hydrated. 

Bring a mini first-aid kit (my dad taught me to ALWAYS carry Benadryl with me – someone else might need it). Add Airborne/Emergen-C tablets to keep your Vitamin C up! 

What’s been your most memorable event to date and why? 

I would say my most memorable event was an event I had in Miami, mainly for the hotel location. The welcome reception/dinner was on a Riverwalk, and the views were beautiful at sunset! 

For comfort, bring at least two sweaters/jackets for the plane; I always tuck one in at my lower back for support and use the other for warmth. 

A travel app I love to use for planning is Wanderlog! You can put in travel, hotel, and other information, as well as add an itinerary and research places to go. 

What do you do for fun? 

I love to explore when I travel! Whether it’s nature or the city, I like to stumble upon new things and experience the culture in every place I go. I dance Brazilian Samba and actually perform occasionally too. I do other types of dancing for fun (Latin dancing, Zouk, Brazilian funk, etc.). I love to read, mainly fantasy fiction, and try new foods (my boyfriend is a former chef, so I am fortunate with this part). 

You currently reside where? What do you enjoy most about living there? Any favorite spots that you would recommend to tourists? 

I’m originally from and reside in North Carolina. We have a lot of fun activities here in Durham, and we’re close to the mountains and the beach. We also have some great food spots! For tourists, I’d recommend Kokyu for food (it’s not in a downtown area, but it’s worth checking out), Two Roosters for ice cream, and checking out the Duke Gardens (it’s beautiful, especially in spring and summer). 

What makes Miller Tanner Associates stand out as a meeting planning company?

My favorite aspect of MTA is our team and how genuine and supportive everyone is. What makes MTA stand out as a meeting planning company is that our planning process is incredibly efficient, and that is huge due in part to the products that MTA has created for use internally and externally. Our Attend app (attendee-facing) helps us reduce the use of paper on-site and helps attendees keep track of the meeting agenda, EPIC (client-facing) helps our clients see real-time information on registrations, and VALTs helps create a way to share meeting content securely with our customers and attendees. At the last meeting that I was on site for, I actually had a vendor tell me how efficient the Attend app was and that ALL meeting planners should be using this. 

What makes MTA stand out as a meeting planning company is that our planning process is incredibly efficient, and that is huge in part to the products that MTA has created for use internally and externally.

Visit www.millertanner.com to learn more about MTA and our associates. Get to know our associates by following us on Instagram for behind-the-scenes with our team.

Success Story: Using Interactive Technology and Production Expertise to Elevate the Event Experience

Interactive Technology and Production Expertise
Interactive Technology and Production Expertise

The Event 

A Global Commercial Leadership Meeting for 150 attendees with a focus on strategic leadership planning in Dublin, Ireland.   

Challenges 

Historically, the GCLM had been mainly content-driven with large sessions, one or two networking/ dinner opportunities for attendees. Based on the attendees’ feedback and surveys from the previous year, our customer’s goals for this event were to both provide engaging content, and also have intentional time to reconnect. Additionally, they wanted their meeting to have elements of sustainability.    

Solutions 

Miller Tanner Associates (MTA) used the attendee feedback and customer’s goals as a framework to design an event and curate activities that would engage and connect the attendees of the Global Commercial Leadership Meeting in Dublin.   

MTA strategically planned smaller group opportunities along with time in the agenda for CSR and team building to break up the longer content sessions. Additionally, breakout sessions were added to this program which, in review of the results, proved highly effective for the attendees.  

To accomplish the goals of the two-day event, including sustainability awareness and increase overall engagement, interactive technology was a key core component.  

  • All signage was digital using QR codes.  
  • Attendees relied upon a customized app to optimize communication and conveniently accommodate last-minute changes and updates.  
  • Six monitors were set up and easily accessible throughout the event’s designated space. These monitors were used for event communication and brand awareness (brand marketing videos, pre-recorded informational videos, and more).  
  • Designated room for office space was made available for attendees to use for meetings and client calls; Meeting Owl camera was set up for group video conferencing enhancement.   
  • TV monitors available for each breakout sessions.  
  • Textured lighting and multi-dimensional AV features were used throughout the event to elevate general sessions and gala experiences.
  • LED video wall display used for a more interactive experience with content.

To kick off the event, guests enjoyed an evening welcome reception at the Westin Hotel Dublin. To showcase the evening’s entertainment, a traditional Irish band performed from a circular stage and event attendees enjoyed an interactive beverage activation.   

General sessions were held throughout the following day. Our team incorporated multi-leveled (3 levels) lounge furniture to create stadium-style seating designed for a more highly engaging experience.    

Event Production and AV
Interactive Technology and Elevated Audio Visual & Production (LED Video Wall and Textured Lighting)

With content engagement as a primary focus of this event, the MTA’s Production Team designed a novel concept for our customer. Using an LED video wall (main screen with 4 side screen panels) presentations were more interactive and engaging. Side screens were used to reinforce company messaging and branding through video and moving graphics for a more interesting content display.  

To further support the goal of interactivity, the day ended with a collaborative CSR teambuilding event supporting the Jack and Jill Foundation. Attendees were divided into groups for a friendly competition in which they had to work together to create country-themed LEGO® projects. The night ended with these same groups then enjoying off-site dinners within walking distance from the hotel.  

CSR
CSR Team-Building Activity

The final day started with breakout sessions and a unique team-building musical activation. Our MTA Team didn’t miss a beat when asked to create an innovative, outside-of-the-box, team-building activity for 150 corporate attendees. Our team drummed up something uniquely inspiring and engaging. The attendees were each given an Irish instrument and were led in a 1.5 hour team- building activity resulting in a full performance. This was an opportunity for the attendees to have fun, laugh, and connect through music.   

Sessions ended mid-afternoon to allow time for attendees to network, work, personal time and team time.    

On the final evening, attendees enjoyed an elegant black tie gala dinner and awards. The experience began at the historical Trinity College Long Room Library home to the oldest book in the world. From the Long Room, attendees were escorted by an Irish bagpiper to Trinity College’s 18th-century Dining Hall for dinner and awards. The night was capped off with a grand farewell celebration event including an energetic band performance. AV production was an integral feature of the gala event, using textured lighting to create a fascinating ambiance.  

Gala reception
Reception, Long Room Library, Trinity College Dublin
Gala Event
Dining Hall Gala Experience, Trinity College Dublin

Feedback

From Customer:

“Thank you very much for your support. I thought it went very well and truly appreciate the MTA team for the hard work and dedication to achieve such a positive outcome.”

From Attendees:

“Thoroughly enjoyed this format, the length of the meeting, smaller breakout groups.” 

“I felt it was a well-balanced meeting.” 

“Overall, this meeting was extremely beneficial, and I really enjoyed the combination of operations leadership with commercial leadership.” 

“This GCLM created a fantastic forum to encourage networking across divisions and service lines – I met with more new colleagues than any other sales meeting.”

“Thank you for the incorporation of the charitable event and patient experience into this GCLM. Teams and leaders want to be inspired beyond the bottom line & remember why our work is meaningful in a bigger perspective.” 

“I thought the blend of operational leadership and commercial leadership was very valuable and I would welcome this interaction/engagement to continue going forward. I also thought the ‘team building sessions’ and ‘fun element’ to the meeting was excellent, this has been missing for years. It truly brought people more together so again I would welcome that these types of things remain going forward.”  

Using the customer’s goals as a framework, the MTA Team designed an extraordinary Global Commercial Leadership Meeting that intentionally incorporated connection, sustainability, and engagement powered by the dynamic creativity and stellar production expertise of our MTA team.  

Meet MTA: Beth Huth, Global Experience Designer – Events

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers.

Today we introduce you to Global Experience Designer – Events Beth Huth. Beth brings her 20+ years of event management experience to MTA where she partners with customers to drive and deliver remarkable event success.

Meet Beth Huth, Global Experience Designer – Events

Strengths (based on CliftonStrengths): Achiever, Maximizer, Belief, Focus, Input

Tell us about your current role with MTA? What are your primary responsibilities? 

I am thrilled to act as a global experience designer with Miller Tanner Associates.  The way I see my position with MTA, as well as with our customers, is to listen to the goals, needs and wants and curate an experience that promotes partnership success!  For a corporate, incentive, or business program, I deliver options, ideas, and opportunities to advance company objectives and standards. I use my 20+ years of event management experience as well as rely on the strong partners that MTA has curated throughout their 25 years in business.    

What did you do before joining  MTA?

Prior to joining MTA, I was a licensed clinical therapist specializing in anxiety and depression and young adult emotional developmental stages.  As well, I volunteered in the community working with youth who are financially and emotionally challenged due to surviving young-age trauma and homelessness. 

What’s the best part of your job at MTA? 

I absolutely LOVE meeting new people and collaborating!  It’s a thrill to meet a customer for the first time and learn about what they would like to accomplish, what they feel their team or division is lacking, and how coming together may solve that. Then, it’s my goal to blow them away with a tremendous program by partnering with the best in the field, making adjustments along the way, and maintaining flexibility to maximize their intentions. 

What’s been your favorite event destination as an event planning professional? 

I so enjoyed planning and operating a program in Banff, Canada as it really spoke to all elements of event management – travel, ground transportation, amazing accommodations, endless activities, dynamic corporate meeting venues, networking opportunities galore, and fantastic food and beverage! 

What’s been your most memorable event to date and why? 

Most memorable was a corporate program that I planned and operated with 2500 attendees at a resort, that opened 3 weeks prior to our arrival, with Jay Leno as the welcome speaker and the Three Tenors as closing entertainment. Lots of different personalities and aspects to manage – and it all came off with flying colors!! 

Do you have a few great travel tips that you could share? 

Preparation = Perfection.  Take a moment and read about where you are going, the weather, high traffic times, currency, power, etc.  The more you know in advance, you’ll experience far less worry due to the fact that you’ll be able to provide a greater focus on the beauty of the venue/city and be more intentional around the content to which you’ll be introduced!   

You currently reside in? What do you enjoy most about living there? Any favorite spots that you would recommend to tourists?

I’m originally from California, the wine country about an hour north of San Francisco.  Now I live in Nashville, Tennessee.  I love the spring and fall in Nashville, the beautiful mountains, and the super-friendly people!  We love Zanies Comedy Club and Percy Warner Park

What makes Miller Tanner Associates stand out as a meeting planning company?

When seeking a position in the events industry, I looked for a place that was filled with creative, smart, kind, and energetic professionals – and Miller Tanner Associates is just that!!  During my second interview, when I got to meet some of the team, I was thrilled to meet people from vast backgrounds who all came together to work as a strong team to produce exceptional partnerships with MTA’s customers.  Miller Tanner Associates is not just a formula; they really listen to the needs of the customer and the program and then operate at a superb level to meet those needs.   

What do you do for fun? 

I LOVE to spend any time I get with my husband and two amazing daughters!  We enjoy the outdoors, hiking, walking, running, boating, beach….really anything outside.  We also LOVE to travel – the more the better – and want to see all corners of this beautiful world!!  When I’m not doing that, and working, I love to read, needlepoint, and knit.

Visit www.millertanner.com to learn more about MTA and our associates. Get to know our associates by following us on Instagram for behind-the-scenes with our team.