Our customer needed to plan a President’s Club for their company’s high achievers.
The Challenge
Organize an incentive trip to Anguilla, located north of St. Martin, that would foster connection among attendees and highlight the island’s rich heritage, all while prioritizing sustainability.
The Results
Upon arrival at the historical, seaside Malliouhana Resort, guests were welcomed with in-room, personalized welcome amenities as well as a “sip & shop” gifting experience. To support the island’s sustainability initiatives and marine preservation, each guest received a personalized eco-friendly water bottle, reducing plastic waste on the island.
Guests relished a festive al fresco reception overlooking the Caribbean, with décor inspired by original artwork displayed throughout the resort. MTA’s personalized touches added to the fanfare, including playful “Advice from a Turtle” accouterments, a nod to experiences to come.
One of the event’s most notable highlights was a unique conservation project hosted by the National Trust of Anguilla, an exclusive opportunity for the attendees organized in advance by the MTA Team. Attendees worked alongside island marine specialists to participate in turtle tagging to support local conservation efforts, a rare opportunity offered to visitors.
For individual activities, attendees had options such as a spa experience, a ceviche cooking demonstration, horseback riding, ATV-guided island tours, golfing, and a tour cruising miles of coastline in vintage-inspired, open-air Moke vehicles.
The trip concluded with a spectacular celebration dinner under starlight and chandeliers, with event design inspired by the island’s local artistry—a perfect end to an extraordinary journey.
Our team designed a one-of-a-kind immersive experience that focused on sustainability and connection. The attendee feedback was overwhelmingly positive. Attendees called it their favorite destination and best event to date, thanks to the meticulous planning and attention to detail of the MTA Global Experiences Team.
The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Global Experience Designer – Events Abby Levitt. Abby brings her unique expertise in project management and design solutions to her role as an event designer at MTA.
Meet Abby Levitt, Global Experience Designer – Events
Strengths (based on CliftonStrengths): Individualization, Strategic, Communication, Arranger, Woo
Tell us about your current role with MTA? What are your primary responsibilities?
In my role, I guide customers through the planning and preparation for their events. With the help of our incredible team, I keep them informed and lead them through decisions that set their events up to be successful for everyone involved. The final phase of event execution is my version of ending on a high note. The setup with the team, the on-site execution of the event, and the opportunity to meet the customers are what I look forward to the most.
What did you do before joining MTA?
Prior to joining MTA, I worked as a project manager and operational coordinator for a small residential construction firm, overseeing large-scale renovations and new home builds. In that role, I coordinated project schedules, managed budgets, and assisted with design solutions, all while working closely with clients to bring their vision to life.
What’s the best part of your job?
My favorite part of the work we do is being part of a strong team! It takes a great mix of skillsets to scope these projects from start to finish, and each step of the way is as important as the next. Collectively we share the goal of creating smooth and successful experiences for our customers and providing excellent service along the way.
What’s been your most memorable event to date and why?
My first event will always be special! It was the first in-person meeting with so many colleagues, and I gained a ton of perspective from seeing the MTA team in action on-site!
Do you have a few great travel tips that you could share?
Use packing cubes, stay hydrated (always!), eat where the locals eat, and be flexible!
What’s the one must-have for every event? A positive attitude.
What makes Miller Tanner Associates stand out as a meeting planning company?
Two things come to mind. First, the specialized experience of this organization. There’s so much expertise within MTA, and that presents incredible opportunities for someone newer in this particular industry to learn and grow. Coming from a small family-owned business, the established processes and systems that have been built and improved over the years really stand out as a strength.
Second, is the culture. Since day one I’ve felt empowered and supported at pretty much every turn. I’ve been given space to learn and grow, trusted with responsibility, encouraged, and challenged in great ways. It’s clear that MTA cares about its people, and operates in a way that prioritizes them. I’m glad to be a part of it.
You are originally from? You currently reside in? What do you enjoy most about livingthere? Any favorite spots that you would recommend to tourists?
I grew up in Marietta, GA (just outside of Atlanta) and went to school at The University of Georgia. I fell in love with the town and never left Athens after graduating! I enjoy the smaller-town community connections, the walkability of our neighborhood, and the distinct seasons of living in a college town. There are some excellent restaurants in town (unbiased plug for my brother’s restaurants, Seabear and Pretty Boy) and fantastic watering holes (Creature Comforts and The Hidden Gem). Our music scene is robust and a show at The Georgia Theater is an absolute must!
What do you do for fun?
I love a project in my personal life, too! Some might say that I like to stay busy (or can’t stay still). I love DIY projects, finding ways to improve spaces around the house, and finding new outlets to use my creativity. My husband and I are avid gardeners, and we love to spend time in the kitchen. On the weekends, you can find me in the woods with my dog, playing soccer, and enjoying time with friends and family!
The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Global Experience Manager Yana Antonyuk. With over two decades of experience in the hospitality industry, Yana brings her talents and extensive operational background to MTA to deliver best-in-class meetings and events to our customers.
Meet Yana Antonyuk, Global Experience Manager
Strengths (based on CliftonStrengths): Strategic, Arranger, Includer, Responsibility, Learner
Languages spoken: I speak English and Russian.
Tell us about your current role with MTA? What are your primary responsibilities?
I’m proud to serve as one of MTA’s global experience managers, where I collaborate with a talented team of event designers dedicated to planning, executing, and bringing our customers’ dream events to life across the globe.
What did you do before joining MTA?
Before joining MTA, I spent two decades (don’t worry, no need to do the math!) in the hotel industry, gaining experience across all operational areas, including housekeeping, front office, and food and beverage. I eventually transitioned into events and sales, where I discovered my true passion for hospitality. Meetings and events hold a special place in my heart — there’s nothing quite like the connection that comes from being in person.
What’s the best part of your job?
The highlight of my job is undoubtedly our incredible MTA team. Every day, I’m inspired by the thoughtfulness, intention, and collaboration each team member brings to their work. I feel truly privileged to be surrounded by such talented and passionate individuals — it motivates me to bring my A-game and makes every day that much more rewarding!
Meetings and events hold a special place in my heart — there’s nothing quite like the connection that comes frombeing in person.
Do you have a few great travel tips that you could share?
Invest in packing cubes! They help keep you organized, maximize space, and make it a breeze to bring home laundry that’s already packed and ready for washing or dry cleaning.
What’s the one must-have for every event?
Safety pins are a must! I actually carry one inside my clothes every day. You never know when you or someone else might need one and the possibilities are endless!
Yana pictured with MTA Commercial Team members and Global Experiences Team members.
What makes Miller Tanner Associates stand out as a meeting planning company?
MTA stands out as a meeting planning company because of our strong culture and commitment to investing in our people. The word “Associates” is in our name for a reason—without our team members, there would be no magic. In my role, I have the unique opportunity to connect with our team to ensure they’re engaged, connected, and truly passionate about the work they’re doing. This passion easily translates to our customers, who can see the dedication our team has for bringing their vision and goals for each event to life.
Why do you think that the MTA Workshops are important? What do you get most from this time together?
The experiences from these workshops are talked about daily, with stories about activities and the meaningful connections made during the time spent together. Senior MTA members often reminisce about workshops from years past, clearly cherishing the memories and bonds they formed. There’s truly nothing like an in-person connection with your team. We emphasize this same message to our clients, encouraging them to create space for genuine, organic human interactions—and we make sure to live and breathe this ideal within our own team as well.
What do you do for fun?
I love cooking and entertaining! My favorite part is exploring the market for unique produce or ingredients and then getting creative in the kitchen. I enjoy the challenge of learning new flavors, balancing tastes, and introducing exciting new dishes to the table.
You are originally from? You currently reside in? What do you enjoy most about living there? Any favorite spots that you would recommend to tourists?
I’m originally from St. Petersburg, Russia, but I’ve called the U.S. home since I was young. I currently live in New Jersey. I absolutely love experiencing all four seasons here! New Jersey is full of charming small towns, stunning parks, and gardens, not to mention our beautiful shores. I’m a big fan of the eclectic vibe in Asbury Park and the laid-back, family-friendly atmosphere of Long Beach Island.
The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Global Experience Designer – Events Allie Heredia. As a member of our Global Experiences Team, Allie’s role provides oversight for all aspects of planning and executing events to ensure a seamless experience.
Meet Allie Heredia, Global Experience Designer – Events
Strengths (based on CliftonStrengths): Positivity, Developer, Empathy, Arranger, Includer
Tell us about your current role with MTA? What are your primary responsibilities?
In my role, I serve as the primary point of contact for our customers, overseeing all aspects of event planning and execution. My main responsibilities involve coordinating with customers, internal teams, and vendors to ensure seamless event delivery. I handle logistics, such as transportation, accommodations, and food & beverage, while ensuring the event aligns with the customer’s goals and expectations.
What did you do before joining MTA?
For the last 13 years, I have managed events in the engineering and forestry industries.
What’s the best part of your job?
What I enjoy most about my job is the opportunity to see events come to life after all the hard work and preparation. Being on-site and witnessing the success of an event, especially when it exceeds expectations, brings me a sense of accomplishment and satisfaction.
Allie Heredia pictured with members of MTA’s Global Experiences Team
What’s been your favorite event destination as an event planning professional?
My favorite event destination as an event planner would be Branson, Missouri. While it wasn’t initially on my bucket list, I had the pleasure of visiting five times for events and grew to truly appreciate the area. It’s a beautiful destination, surrounded by lush greenery and stunning lakes. The town is charming, with unique attractions, including the giant chicken, which adds a fun touch.
What’s been your most memorable event to date and why?
My most memorable event took place at the Great Wolf Lodge in Niagara Falls, Ontario. The town itself is quirky, and the falls are stunning. What made this event unique was that attendees were encouraged to bring their families. It was such an interesting mix of professional and personal – with a bowling alley just on the other side of the wall and kids running around howling like wolves. The energy and fun atmosphere made the event stand out, and the attendees absolutely loved it. It was a one-of-a-kind experience that blended work and play in the best way possible.
Do you have a few great travel tips that you could share?
Pack smart! While it’s not always possible to travel with just carry-ons, it can be incredibly helpful when you need to carry your luggage upstairs or switch to another plane quickly. It makes everything more manageable. Packing cubes are also a game-changer! They help you maximize space and keep everything organized. Another important tip is to research your destination beforehand. Know the climate, the local currency, and the transportation options available. It can really make your trip smoother and less stressful.
What’s the one must-have for every event?
A must-have for every event is flexibility. No matter how much you plan, things can change and probably will change whether it’s a last-minute schedule adjustment, travel issues, or unforeseen issues. Being adaptable and able to think on your feet is crucial for ensuring the event continues smoothly.
Why do you think that the MTA Workshops are important? What do you get most from this time together?
The MTA Workshops are so beneficial because they provide a unique opportunity for team members to connect in person, share experiences, and learn from each other. It’s a chance to gain insights into how to work better together and understand the different perspectives within the company.
What makes Miller Tanner Associates stand out as a meeting planning company?
MTA stands out as a meeting planning company because of its incredible team and commitment to excellence. The company fosters a supportive, collaborative, and friendly work environment that encourages employees to do their best work. The team consistently strives to exceed client expectations. MTA’s strong culture, built on respect and genuine care for both employees and customers, is what truly sets MTA apart and is my favorite aspect of MTA.
What do you do for fun?
I have been fostering dogs since 2016 and absolutely love helping pups find their forever home. I also enjoy reading murder mystery books, hiking, and traveling with my daughter.
You are originally from? You currently reside in? What do you enjoy most about living there? Any favorite spots that you would recommend to tourists?
I am originally from Washington and have lived in Phoenix, Arizona for 12 years. There is never a lack of vitamin D, you can always find something to do, and if I ever want to see snow, it is only an hour away. I would recommend tourists go to the Desert Botanical Garden to see the diverse desert flora and to visit Camelback Mountain, one of the most popular hiking trails in Phoenix.
Anything else you’d like to add?
Since joining MTA, I’ve felt a deep sense of gratitude to work for a company that values collaboration, innovation, and excellence, and where every day presents new opportunities.
The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to AP and Hotel Billing Associate Ebony Williams. With attention to detail and accuracy, Ebony plays an important role on MTA’s Finance Team.
Meet Ebony Williams, AP and Hotel Billing Associate
Tell us about your current role with MTA. What are your primary responsibilities?
I am the AP and hotel billing associate. My primary responsibility is to ensure the accuracy and timeliness of the hotel bill so that the customer does not incur any inaccurate charges and that the deposits and the hotel invoices are paid accurately. My role supports our Global Experiences Team so they can focus on ensuring the customers have amazing experiences!
What did you do before joining MTA?
I was a budget director for a non-profit organization and a business owner.
What do you feel are the most fulfilling aspects of your job?
I appreciate the trust and freedom to do my job and the family-oriented culture of MTA.
What are some ways that the Finance Team takes the burden off of the customers when planning an event?
We ensure that customers don’t have to worry about going back and forth with the hotels about anything related to the accuracy of their bills or payments.
Ebony at the 2024 MTA Workshop in Dublin, Ireland
Why do you think that the MTA Workshops are important?
I think the Workshops are important because MTA is a virtual company. Yes, we can do our jobs effectively mostly online and living in different places; however, it’s important for people to have face-to-face interactions sometimes for connection purposes. We are human beings and, as human beings, we need that level of intimacy for VALUABLE connections.
What do you do for fun?
I host and plan themed events, as well as, write and produce TV shows and theater events.
Where do you live and what do you love most about your state/city? Any must-see tourist spots?
I live in Jacksonville, Florida, and having access to the ocean is one of my favorites. I LOVE the Ocean! The colorful bridge downtown is beautiful at night.
Anything else you’d like to add?
I have worked at many places throughout my 36 years of working; MTA, by far, has fostered the best working environment and work culture that I have experienced.
The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Edina Romankova, Global Experience Specialist. Edina works diligently behind the scenes to source the perfect location for our customers’ events.
Meet Edina Romankova, Global Experience Specialist – Partnership
Strengths (based on CliftonStrengths): Restorative, Developer, Responsibility, Futuristic, Empathy
Languages spoken: Hungaria, Slovak, and English
Tell us about your current role with MTA?
My role is a global experience specialist – partnership. In my role, my main responsibilities are finding the perfect location for our events and making sure that the contracts with these venues are executed perfectly.
How long have you been with MTA? I have been working with MTA since 2023.
What did you do before joining MTA?
Before joining MTA, I worked as a senior project manager for an event-organizing company in Dublin, Ireland.
What’s the best part of your job?
I enjoy researching the best venues around the globe for our events. The best part is working on these projects together with my team.
Do you have a few great travel tips that you could share?
The best thing I have ever purchased for my trips is a small electric pump with vacuum storage bags. It saves so much space in my bags.
What’s the one must-have for every event?
A list of emergency contacts – you never know who you need to call; however, in general, patience, a great team supporting each other….and some snacks.
What do you do for fun?
I love traveling and discovering new cultures.
You are originally from where? You currently reside where? What do you enjoy most about living there? Any favorite spots that you would recommend to tourists?
I am from Slovakia and, after living in Dublin for 5 years, I just moved to Budapest. It is a beautiful city with so much to do and see. I love that there is always something going on here.
What makes Miller Tanner Associates stand out as a meeting planning company?
I love how supportive and welcoming everyone is. Kindness and a professional attitude are the essentials of MTA’s Magic.
Why do you think that the MTA Workshops are important? What do you get most from this time together?
As we have a global team working from all around the world, it is the only opportunity when we can meet with each other face-to-face and spend some valuable time together. It gives us the opportunity to work together with colleagues and find ways to make the company more successful.
Anything else you’d like to add?
I am grateful to be part of the MTA family and appreciate all the knowledge and experiences I have gained throughout this time.
The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Billing Associate Kelley Buckley. Kelley puts the finishing touches on every event, delivering a comprehensive billing portfolio to our customers post-event.
Meet Kelley Buckley, Billing Associate
Strengths (based on CliftonStrengths): Consistency, Harmony, Discipline, Achiever, Strategic
Tell us about your current role with MTA. What are your primary responsibilities?
I am a billing associate with the Finance Team. After an event has ended, I work on gathering all of the meeting costs and completing the billing portfolio and invoice to send to the customer.
What did you do before joining MTA?
Before joining MTA, I was an office administrator for a local business for 5 years.
What do you feel are the most fulfilling aspects of your job?
Every day is different and keeps me on my toes! There is so much to learn; encouragement for process improvement; room for growth in my career; and an absolutely wonderful and amazing team of coworkers!
What are some ways that the Finance Team takes the burden off of the customer when planning an event?
The customer can trust that MTA has their best interests at heart. We are thorough every step of the way to ensure that once that final invoice and billing portfolio reaches them, it is accurate and they have all the supporting documentation with little to no questions.
What makes Miller Tanner Associates stand out as a meeting planning company?
First and foremost, it’s the employees. I knew from my very first interview that MTA was something truly special because of the wonderful people they employ. As for what MTA does, along with face-to-face events, MTA has also incorporated virtual events! For those who are unable to physically attend, this is a great way to enable participation in the event. MTA also has amazing products such as Attend (to manage your event), EPIC (event data at your fingertips), and VALTs (Virtual Assessment Learning and Training Source).
Why do you think that the MTA Workshops are important? What do you get most from this time together?
I just attended my very first MTA Workshop in July in Dublin, Ireland! I can’t even begin to fully convey how much I loved and cherished every single second of it. It was truly the most amazing and fun time I’ve ever had at a company event. The people of MTA really make this company what it is and I have made so many wonderful friends.
I think it’s such a great idea for a global remote company to gather everyone for a few days to spend time together. Being remote has its wonderful advantages, but the biggest disadvantage (even with Zoom) is not being able to truly form those face-to-face relationships with your coworkers. The Workshop solves that problem! I miss spending that quality time with everyone in Ireland and am already looking forward to next year’s Workshop!
What do you do for fun?
For fun I enjoy spending time with my three kids, husband, and family – whether that’s going out for a meal together, hanging around the house, riding bikes at the Greenway, or visiting our favorite stores! I also love to read, play video games with my husband, have movie nights, and play board games!
Where do you live and what do you love most about your state/city? Any must-see tourist spots?
Being in Middle Tennessee means it’s not too far of a drive to visit all the great tourist spots! I’d say our two favorite places to visit are:
Nashville: We love going to the Schermerhorn Symphony Center, comedy shows and concerts, Predator’s hockey games, and Titan’s football games.
Chattanooga: The aquarium is fantastic!! We’ve camped in Chattanooga as well which was really fun. They also have a fantastic German restaurant, Brewhous, which I always recommend!
Anything else you’d like to add?
I’m just so grateful to MTA for giving me the opportunity to work here with these wonderful people and letting my skills shine, as well as giving me the chance to travel the world for the MTA Workshops!
Titan CEO and headline sponsor Wipfli LLP are pleased to announce Miller Tanner Associates Chief Revenue Officer (CRO) Scott Nodolf, recipient of the 2025 Chicago Titan 100. The Titan 100 program recognizes Chicago’s Top 100 CEOs & C-level executives. They are the area’s most accomplished business leaders in their industry, demonstrating exceptional leadership, vision, and passion. Collectively, the 2025 Chicago Titan 100 honorees oversee companies generating more than $70 billion in combined revenues, with an average revenue per company of $100 million and a workforce of over 439,000 employees.
“Chicago’s Titan 100 are redefining business with vision and purpose, setting new standards for growth, innovation, and impact. These trailblazing leaders inspire transformation across industries, uplift communities, and drive meaningful change. We proudly celebrate their legacy of excellence and unwavering commitment to shaping a brighter future for all,” says Jaime Zawmon, President of Titan CEO.
Scott is a proven commercial leader with a twenty-four-year track record of success within the life sciences and healthcare industries. As Chief Revenue Officer over the past 5 1/2 years at Miller Tanner Associates (MTA), he has implemented a sustainable, customer-centric growth strategy that has been a driving force in MTA achieving historical revenue growth. Scott continues to lead a high-performing commercial team, focused on understanding customers and their needs to create sustainable, long-term partnership success.
“I am deeply honored to be recognized by the Titan 100 committee. I would like to express my sincere gratitude to Marnie Battistini, founder and CEO of MTA, for her visionary guidance, to our customers and partners for their trust, and to the incredible team at MTA. This award is a direct reflection of their passion and dedication in exceeding customer expectations through our personalized expertise and tailored solutions. This recognition will continue to motivate us, as we drive innovation forward within our industry and create even greater value for our customers,” shares Scott.
This year’s honorees will be published in a limited-edition Titan 100 book and profiled exclusively online. They will be honored at the annual awards ceremony on February 20, 2025. The awards event will gather 100 Titans of Industry and their guests for an evening unlike anything that exists in the Chicago business community.
“On behalf of the partners and associates at Wipfli, we congratulate the 2025 Chicago Titan 100 honorees. We appreciate the lasting impact each leader has made, and continues to make, in building organizations of significance both in Chicago and abroad. Your ingenuity and creativity have set you apart, and the honor of being seen as an industry Titan is richly deserved,” says Gary Shutan, Partner at Wipfli.
Corporate Social Responsibility (CSR) has become a major priority for businesses looking to make a positive impact on society. To help illustrate why many leaders are working towards it, take a look at what CSR entails, why it’s important, and how you can be more responsible with your own business.
Benefits of Corporate Social Responsibility
One of the most significant benefits of CSR is the positive social impact it can make. When businesses engage in CSR initiatives, they contribute to the betterment of the societies in which they operate. Education programs, supporting local charities, or investing in community projects all make a huge difference. This proactive engagement builds stronger communities and creates a supportive environment for the business to thrive.
A company’s reputation is increasingly determined by its commitment to ethical practices, including CSR. Businesses that are transparent about their CSR practices tend to enjoy enhanced brand reputation. This, in turn, fosters customer loyalty, as consumers are more likely to support brands that demonstrate a commitment to social and environmental responsibility.
The advantages of corporate social responsibility extend to the workforce as well. In a market where talented employees are in high demand, CSR can often help workers feel more motivated and satisfied when they know their employer is committed to bettering the world.
CSR can also lead to financial and operational benefits. Businesses that adopt sustainable practices often see cost reductions in the long term through less waste and more efficient use of resources. Additionally, CSR actions can open up new markets as well as attract investors and business partners who value responsibility and ethics.
Types of CSR
In terms of practice, CSR is often divided into four main categories: environmental, philanthropic, ethical, and economic.
Environmental CSR
Environmental CSR focuses on eco-friendly initiatives and sustainable practices. Companies may adopt strategies such as reducing their carbon footprint, using recyclable materials in their packaging, or investing in renewable energy sources.
Philanthropic CSR
Philanthropic CSR often involves charitable donations and support for local communities. Businesses may donate a portion of their profits to charities or support social causes. This could include contributions to education, health, or other community development initiatives.
Ethical CSR
Ethical CSR involves conducting business in a responsible and ethical manner. Things like upholding workers’ rights, ensuring fair trade practices, or maintaining transparency in business operations all count.
Economic CSR
Economic CSR emphasizes the role of businesses in contributing to economic development. This could mean creating jobs in the community, paying fair wages, or supporting local suppliers.
How to Implement CSR in Business
Integrating CSR into corporate culture requires both strategic thinking and practical steps. Strategically, companies need to align their CSR objectives with their overall business goals. This might involve identifying key areas where they can make a significant impact and setting clear, measurable targets to hit as they go.
On a practical level, initiating CSR programs may involve training staff, adjusting business operations, or launching community projects. All staff members need to understand and support these changes. Open communication, active involvement, and regular reviews all help to make the implementation of CSR initiatives that much more successful. For a real-world example of award-winning CSR in action, see how Miller Tanner Associates achieved a gold-medal win with a transformational, immersive CSR program.
Integrate CSR with Your Business Today
CSR is both a moral obligation for businesses as well as a strategic opportunity. It enables companies to make a positive social impact, build better relationships with customers and employees, and achieve long-term financial benefits.
Businesses should embrace CSR practices and integrate them into their corporate culture for the betterment of society and the world at large. For expert guidance on how to do this, contact Miller Tanner Associates today. We are always ready to help companies thrive while making a positive impact on society.
Understanding the nuances of event planning versus event management is essential for ensuring a seamless and well-executed function. Explore the differences between event planning and event management and learn the importance of both for in-person events.
Mastering the Art of Event Planning
Event planning is managing and coordinating all aspects of an event. It refers to all the elements that make up the strategic, pre-event decisions and involves the creative, technical, and logistical elements needed to deliver a high-quality experience for attendees. In scope, event planning encompasses everything from single-day workshops to week-long conferences.
Key Responsibilities in Event Planning
Event planners are responsible for developing a plan that aligns with the event’s requirements. This includes setting a budget, choosing event locations, arranging transportation, and coordinating with third-party vendors like caterers, decorators, and entertainers. Planners negotiate contracts, plan the event’s program, and organize guest accommodations. The event planner must ensure everyone involved understands their roles and responsibilities.
Unraveling the Intricacies of Event Management
Event management pertains to the application of project management techniques to the creation and development of large-scale events. This involves implementing the well-laid event planning into reality, focusing on its effective execution. The scope of event management can range from corporate gatherings, award ceremonies, festivals, concerts, conferences, or even personal events like weddings.
Key Responsibilities in Event Management
Event managers’ tasks primarily revolve around executing the plans laid out by the event planner. This may include overseeing the setup of the event space, coordinating with staff and vendors, implementing health and safety regulations, and handling any last-minute changes or crises that may arise. They evaluate the gathering’s success post-event using feedback surveys, financial analysis, and team debriefings. Event managers are the primary point of contact throughout the event, synchronizing all components.
Drawing the Line: Differences Between Event Planning and Event Management
While event planning and event management might seem interchangeable at first glance, they serve distinct purposes, each contributing to a successful event.
Focus and Timeline
Event planning usually takes place well in advance of the actual event. This phase emphasizes an event’s strategic and creative aspects, including budgeting, scheduling, venue selection, and supplier negotiations. On the other hand, event management is focused on the event’s practical execution, troubleshooting, and post-event evaluation.
Decision-Making Authority
While event planners and managers both make critical decisions, they oversee different areas. Event planners often make more strategic decisions, such as setting the budget, selecting the venue, and determining the event’s format. Meanwhile, event managers typically make more operational decisions, resolving any on-day issues and ensuring the event runs smoothly according to the planner’s blueprint.
Execution and Coordination
The event planner’s job involves planning and coordination leading up to the event, while the event manager’s role is mainly about execution. This means event managers need to be able to think on their feet and make quick decisions to handle any last-minute changes or, in the worst-case scenario, manage crises. Meanwhile, the event planner generally has more time to weigh options and strategically shape the event.
The Value of Event Planning and Management for In-Person Events
Event planning and management are pivotal for executing successful in-person events. Their symbiotic relationship fosters collaboration. While the event planner lays the foundation, the event manager executes the blueprint, seamlessly transforming the vision into reality. This collaboration brings coherence to the event execution process.
The interplay between event planning and event management ensures the smooth execution of the event. With deliberate planning and efficient management, any unexpected issues or changes become manageable, leading to a seamless event that meets the objectives and expectations of all stakeholders.
Unforgettable In-Person Events With Miller Tanner Associates
Event planning and management contribute uniquely to an event’s success, requiring close collaboration between the two roles. By embracing both aspects of event organization, one can orchestrate an event that leaves a lasting impression on attendees.
Miller Tanner Associates provides exceptional event planning and management services to ensure your in-person event is a resounding success. Our experienced professionals seamlessly merge strategic planning with efficient management, bringing your vision to life.
