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After all the experiences we’ve crafted for our clients, we’ve learned a lot. And good news — we love to share.

Interactive Conference Ideas to Engage Attendees

A successful conference does more than deliver information; it creates memorable, meaningful experiences. Attendees want to feel included, inspired, and connected throughout the event. That’s why companies planning a conference must prioritize engagement from the start. With over 25 years of experience, Miller Tanner Associates helps organizations design events that captivate and connect. If you’re searching for conference entertainment ideas that go beyond the standard agenda, you’re in the right place. From gamified sessions to live audience participation, this article offers practical solutions to elevate your next event. Explore these...

How to Measure Event Success

Events serve several unique functions in the business world. It’s best to think of them less like simple get-togethers and more like strategic tools for achieving your goals. To that end, companies should have metrics to measure the success of any given event. If you’ve never considered things this way before, here’s a simple guide to teach you how to measure event success so that you can make the most out of each one. What Are Some Event Success Metrics? Any company that wants more out of their events beyond...

Meet MTA: Sofie Woods, Senior Product Manager

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars who bring our corporate meetings and events to life for our customers. Today, we introduce you to Senior Product Manager Sofie Woods. With her expertise in product management, Sofie is engaged with the full lifecycle of MTA’s in-house software products from initial idea to development, ensuring the goals of products and features translate into an intuitive user experience. Meet Sofie Woods, Senior Product Manager Strengths (based on CliftonStrengths): Maximizer, Futuristic,...

Meet MTA: Joana Edwards, Global Experience Specialist – Partnerships

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today, we introduce you to Joana Edwards, Global Experience Specialist – Partnerships. Joana sources the best venue options that align with our customers’ event requirements and goals, meticulously managing the contracting process and paving the way for a successful event. Meet Joana Edwards, Global Experience Specialist – Partnerships CliftonStrengths: Intellection, Learner, Individualization, Input, Responsibility Languages spoken: I...

MTA HONORED AS GOLD, SILVER, AND BRONZE STEVIE® AWARD WINNER IN 2025 AMERICAN BUSINESS AWARDS®

MTA Receives Gold, Silver, and Bronze Stevie® Awards for Event Excellence Miller Tanner Associates (MTA) was named the winner of Gold, Silver, and Bronze Stevie® Awards in the Events category in the 23rd Annual American Business Awards®. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.  Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at...

MTA Strengthens Global Event Operations to Better Support Customers with Strategic Regional Hubs

MTA Strengthens Global Event Operations to Better Support Customers with Strategic Regional Hubs BARCELONA, Spain – April 29, 2025 — Miller Tanner Associates (MTA), a leader in global event operations for 28 years, today announced from the Outsourcing in Clinical Trials Europe 2025 conference in Barcelona, Spain, that it has restructured operational hubs in the Americas, EMEA, and Asia-Pacific regions. This strategic initiative furthers MTA’s commitment to providing exceptional international support to its pharmaceutical, biotechnology, and medical device customers. The restructuring aligns with MTA’s mission to deliver impactful events that...

Meet MTA: Lakin Rupiper, Accounts Payable Manager

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Accounts Payable Manager Lakin Rupiper. With extensive experience across diverse industries including hospitality, healthcare, and business networking, Lakin brings a wealth of expertise to her role. Meet Lakin Rupiper, Accounts Payable Manager Strengths (based on CliftonStrengths): Woo, Activator, Positivity, Empathy, Communication Tell us about your current role with MTA. What are your...

What is Event Branding & Why is it Important?

Event branding is creating a unique identity for your upcoming event. While it may seem time-consuming and overwhelming at first, the ROI of event branding efforts is impressive. This approach allows you to attract the right audience and capitalize on its participation in the future. The goal is to make your event stand out from the very competitive crowd and help your audience dive into your ideas. Branding creates memories that boost your business authority and help with further marketing efforts. Implementing branding into event planning can help you achieve...

Team Building Events to Boost Morale

Interactive activities and team-building exercises foster stronger connections at work. With simple exercises, you can increase trust between teams and departments, help strengthen interpersonal relationships, and boost your reputation as an employer with a good company culture. Whether you’re hosting a corporate event or you want to have team-building events scheduled frequently during the workday, having a collection of different team-building experiences and team-building outings to choose from makes it easier to implement these sessions. Collaborative Workshops: Building Skills Together Workshops are excellent opportunities to help your employees gain access...

What is a Breakout Session?

Interactive learning events lead to more information retention, stronger relationships, and better outcomes. Miller Tanner has more than 27 years of experience creating and managing corporate events, and we know that events get better when you give participants time to converse, engage, and work in small groups. One of the most important tools you can use is breakout sessions. Learn more about how they work, how to organize them, and how to make your next breakout sessions even better. Importance of Breakout Sessions What is a breakout session? When you...