Improving Our Customer Experience (CX) With Customer Journey Maps
The Value of Creating a Customer Journey Map Many companies are realizing the value of creating a customer journey map, especially given the significant rise in customer purchasing power. The purpose of creating a customer journey map is to better understand the various interactions your customers have with your company through an outside-in approach while improving customer experiences throughout the customer life cycle. Whether the interaction with the customer occurs during acquisition, onboarding, engagement while using your product or service, or even within retention, customers’ expectations are higher than...
More
Corporate Events: Q & A
Corporate Events: Q & A Global Experience Designer Jenny Decker, CMP, shares with us the latest trends and insights for planning a memorable corporate event experience. What part of the event do you personally handle? My role begins once the location and hotel have been determined; however, because we have a more continuous relationship with our clients, sometimes we are involved earlier and make suggestions based on what we know about the attendees and goals of the next meeting. Which details would you consider the top priority when planning...
More
How an Inspired Theme Can Transform Your Event Experience
Event Themes Themes can be a key to unlocking an event’s greatest potential for an unforgettable experience. By customizing your event with a theme that resonates with your audience, you’ve tapped into the secret to crafting an engaging experience that will most certainly wow the crowd. The right theme sets the foundation for architecting an event that is more focused and intentional. When a focused theme is a driving force behind the event elements and the overall purpose, the planning comes together more synergistically. And when it’s “showtime”, the event...
More
Design Global Healthcare Meetings For Professionals
In this month's newsletter, we explore ways to design a better meeting experience for your HCPs, and gain insights for managing an exceptional team.
More
Meet MTA: Vivian Thompson, Billing Manager
The Miller Tanner difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our clients. Today we introduce you Vivian Thompson, billing manager for Miller Tanner Associates. Vivian brings her 30 years of accounting know-how to the Finance Team. Meet Vivian Thompson Tell us about your current role with MTA. What are your primary responsibilities? As the billing manager, I audit all of the bills from an event and then create the billing...
More
Miller Tanner Associates Announces New Strategic Leadership Team
Introducing the MTA Strategic Leadership Team Miller Tanner Associates (MTA) is excited to announce the expansion of the company’s leadership with the creation of a Strategic Leadership Team (SLT). The SLT provides a forum for the leaders of our Global Experiences, Technology Services, Compliance, Commercial, and Finance Teams to provide direction for our global workforce and to enhance product and service offerings for our global customers. “MTA is foundationally an expert in logistics, technology, and design creating exceptional global events; however, MTA offers so much more which we are working toward...
More
2019 Miller Tanner Associates Awards
Miller Tanner Associates (MTA) would not be the event planning company that it is today without the incredibly talented individuals working tirelessly behind the scenes to create memorable experiences for our clients. At each annual MTA Workshop, our company’s internal global meeting, we recognize those distinguished team members for their outstanding contributions to Miller Tanner throughout the year. Our theme for our 2019 Workshop was Depth 2x, as we focused on how we can go deeper as a team and as a company to meet the needs of our clients....
More
Meet MTA: Terri McGee, Transparency Operations Manager
The Miller Tanner difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate experiences to life for our clients. Today we introduce you to Terri McGee, Transparency Operations Manager. Meet Terri McGee Tell us about your current role with MTA. What are your primary responsibilities? In my current role, my team and I are responsible for collecting and reporting aggregate spend for U.S. and global events. There is investigative work that goes into collecting the data for each event. It’s all...
More
2019 MTA Annual Workshop in Session
It’s that time of year again when the Miller Tanner Associates (MTA) team comes together for our annual Workshop. As a virtual organization, we devote resources for a face-to-face (F2F) event knowing it’s the best investment we can make in our global team. This year we are providing hands-on event technology training, further exploring how we can actualize event industry trends while simultaneously testing the new event technology that MTA is building within our own team. Building upon our 2018 Workshop experiment of using hologram technology to “visualize” remote speakers by bringing...
More
Meet MTA: Our Certified Meeting Professionals
We'd like to introduce you to the Miller Tanner Associates' Certified Meeting Professionals (CMP). The CMP credential is recognized globally as the “badge of excellence” in the meeting, convention, exhibition, and event industry.
More
