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After all the experiences we’ve crafted for our clients, we’ve learned a lot. And good news — we love to share.

Recent Posts

Success Story: In-Person Event Pivots to Virtual & Expands Reach by 2,100%

Using the best-in-class virtual technology options, MTA’s expert Global Experience Team worked closely with our client to design and deliver a flawlessly executed virtual experience for 2300+ remote attendees.

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Why Try Hybrid Events?

What is a Hybrid Event? Essentially, a hybrid event is any combination of a face-to-face and virtual or digital experience. You might have a 5,000-person virtual event with 20 people joining in-person in one location. Or you might have 100 people face-to-face in meeting rooms and 100 people attending virtually online. Or you could have 5000 attendees with a live speaker being recorded and filmed at a remote location. These are just a few examples of the countless options that hybrid events can offer. Bottom line: With hybrid events, the...

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What HCPs Really Want from Your Investigator Meeting

With over 23 years of experience planning investigator meetings, Miller Tanner Associates has learned a lot about what makes a successful medical meeting for both the host and the attendees. We survey every participant so that we can give our clients specific direction as to what attendees really desire from an investigator meeting. Here are a few ways you can deliver an exceptional meeting to your healthcare professional (HCP) attendees.

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Case Study: Business Pitch Competition Goes Virtual

The Event A face-to-face (F2F) or LIVE event format for a business pitch competition that successfully pivots to a screen-to-screen (S2S) or virtual event format for the same business pitch competition. The Challenge Historically, the annual pitch competition had taken place at the organization’s LIVE event; however, due to the COVID-19 pandemic, the pitch competition had to be transformed into a highly-engaging virtual event while still delivering the presenters’ messaging, captivating the panelists, and engaging the remote audience. As the presenters were located in various U.S. cities, communication and coordination...

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Meet MTA: Jesse Torres, Senior Software Engineer

The Miller Tanner (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that bring our corporate meetings and events to life for our clients. Today we introduce you to Jesse Torres, a senior software engineer with MTA Technology Services. Jesse is one of our tech masterminds behind our event management products: EPICTM, VALTsTM, and AttendTM. Meet MTA: Jesse Torres Tell us about your current role with MTA? I’m a senior software engineer. My responsibilities include developing new features to extend MTA products in order to streamline the...

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How to Beat Virtual Meeting Fatigue and Energize Your Audience

With months of meeting only virtually, are you beginning to experience “virtual meeting fatigue”? It’s actually a real thing, according to recent studies. Two Common Causes of Virtual Meeting Fatigue More Concentration Required Recent Microsoft research suggests that “brainwave patterns associated with stress and overwork were much higher when collaborating remotely than in-person.” Basically, more concentration is required for a virtual conversation. Being on a video chat requires more focus because a person has to work harder to process non-verbal cues such as facial expressions, body language and voice tone, according to...

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5 Key Essentials for a Successful Incentive Travel Program

Miller Tanner Associates knows first hand the value of recognizing, rewarding, and investing in employees through internal incentive programs. We aren’t the only ones who know the value. In fact, Incentive Research Foundation (IRF) conducted a study which concluded that incentive travel programs strongly impact: Motivation Retention Performance Organizational culture Business results  The Impact of Incentive Programs This research conducted by IRF determined that the combination of the following five essential elements defines the core of the successful travel program: The earning and selection criteria for the reward were clearly...

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#MeetMTA: Melissa Eggert, CMP, Global Experience Manager

The Miller Tanner difference is our people. That’s why we want to introduce you to our team of superstars that bring our corporate meetings and events to life for our clients. Today, we introduce you to Melissa Eggert, CMP, Global Experience Manager. As a GXM, Melissa’s role is to meticulously architect meetings from beginning to end. 

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5 Ways to Drive Your Training Ahead This Year

Behind every successful company is an equally successful training program to drive them forward. This year, give your training a tune-up and navigate a new route. Here are 5 ways that you can drive your training ahead in the new year: 1. Put your learner in the driver’s seat. Instead of assuming which training topics should be a priority, ask your teams first. Map out a clear direction with your learners. Survey them to find out what skills they would most benefit from learning. If you get their input, you are...

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Case Study: How a Hotel Contract Cancellation Clause Resulted in Zero Penalty During Pandemic

The Event Multiple face-to-face events with meeting attendance directly threatened by a public health crisis, COVID-19 between February 2020 through June 2020 The Challenge Given our previous experience with global outbreaks and public health crises including SARS (2002), Swine Flu (2009), MERS (2013) Ebola (2014) and Zika (2015), Miller Tanner Associates (MTA) knew that it was likely meeting attendees would be reluctant to attend face-to-face events with so many looming unknowns related to the meeting’s safety, travel, and accommodations. In these instances, travel could be prohibited for in-person attendees without...

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