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After all the experiences we’ve crafted for our clients, we’ve learned a lot. And good news — we love to share.

How to Start Planning a Corporate Event: A Step-by-Step Guide

Company picnics, professional development conferences, holiday parties, and other major events play an important role in helping team members network while building their knowledge of the latest trends in your industry. Getting every detail of a large corporate event just right often requires many meetings over several months, and staying organized throughout the process goes a long way toward avoiding oversights and planning something unique and exciting. Here are some of the most important things to know about planning a successful corporate event, as well as insights into how working...

Data, Technology, and the Human Side of HCP Engagement

To the leaders in life sciences: our industry is at an inflection point. The way we engage HCPs today will define how we adapt tomorrow. The challenge is not whether change is needed, but how wide the gap has already grown. While 82% of executives believe their engagement strategy is effective, only 28% of HCPs feel their needs are truly being met. This is my call to action: do not just acknowledge the value of technology. Invest in it at the scale required to drive change. My background in highly...

Success Story: Transforming a Challenging Venue for a Successful Program

Background For a recent large-scale program with over 350 attendees, the venue selected posed challenges based on feedback from previous events. Challenges Based on these challenges, our two primary objectives were: The breakout sessions involved six rooms, each hosting 50-60 people, with sessions switching every 25 minutes. Coordinating the movement of more than 300 attendees efficiently posed challenging. Solutions Transforming the Space To overcome the venue’s visual shortcomings, we implemented: These elements completely changed how attendees experienced the space, making it feel more dynamic and engaging. Rethinking Logistics Instead of...

Meet MTA: Kimberly Fiscus, Senior Global Experience Specialist, Events

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today, we introduce you to Sr. Global Experience Specialist – Events Kimberly Fiscus. Kimberly collaborates cross-functionally with the team to ensure alignment on strategies that enhance our impact in delivering greater value to our customers. Her proactive approach and commitment to excellence make her a key contributor to our ongoing success in customer experience. Meet Kimberly Fiscus, Senior...

Introducing ALEX™ A Learning Experience Revolutionizing Life Sciences Training

Introducing ALEX™: The Cost-Effective, Specialized Learning Management System Revolutionizing Life Sciences Training [Nashville, July 31, 2025] — Miller Tanner Associates (MTA) is proud to announce the release of ALEX™, a cutting-edge Learning Management System (LMS) designed specifically for healthcare professionals engaged in life sciences and pharmaceutical studies. ALEX™ delivers essential LMS features tailored to meet the complex training needs of this specialized industry. Developed to navigate the complexities of multi-study protocols and diverse role-based training needs, ALEX™ offers a fully integrated platform that streamlines onboarding, ensures 100% training compliance throughout...

MTA Global Workshop 2024 Awards

At Miller Tanner Associates’ (MTA) 2025 Annual Global Workshop, we recognize the distinguished associates who have gone above and beyond for our customers and for each other during 2024. We recognize these team members for five special awards presented at our Annual Workshop. MTA MARNIE AWARD: Selina Rogers, Manager of Financial Analytics MTA’s Marnie Award, a special award given by CEO Marnie Miller Battistini, recognizes the person she believes has impacted MTA the most during the year. The Marnie Award recipient embodies the best of what MTA values and exemplifies. ...

Flawless by Design: How MTA Delivered at ATS Congress

With a growing agenda, global attendees, and evolving needs, MTA delivered flawless execution through smart tools and strategy. The Event A global life sciences customer participated in the 2025 American Thoracic Society (ATS) Congress in San Francisco, CA. With both commercial and medical teams on-site, the customer hosted a robust slate of activities. This multi-layered presence required 6–8 months of meticulous planning across stakeholders, platforms, and vendors. From the outset, MTA was embedded as a strategic partner – ensuring alignment, readiness, and room for agility as congress needs evolved. The...

Success Story: President’s Club Celebrates Achievement, Culture, and ‘Ohana in Hawaii

The Event Celebration and recognition of the President’s Club and Chairman’s Club winners for approximately 32 attendees. The Challenge The goal of the incentive trip was to provide a unique experience at a remote Hawaiian destination that focused on celebration and relaxation. Working within a limited budget for this event, the MTA team leveraged in-house creative capabilities to achieve the overall goals of this destination event. The Results The MTA Team delivered a truly unforgettable 4-day President’s Club experience in Maui. Nestled along Maui’s northwest coast, this lush, tropical paradise...

Meet MTA: Sarah Coffman, Key Account Manager, Congress

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today, we introduce you to Key Account Manager, Congress, Sarah Coffman. Sarah’s dedication to fostering strong relationships and her innovative approach to congress management make her an invaluable asset to our team, offering seamless coordination, creative solutions, and an unforgettable congress experience for our customers. Meet Sarah Coffman, Key Account Manager, Congress Strengths as defined by Clifton...

3 Ways We Keep Your Event’s Cost Per Attendee Low

Updated 6/12/2025 Event expenses, based on Miller Tanner Associates (MTA) data, have shown a continual downward trend in per attendee overall spend. This per attendee spend metric includes items such as airfare, ground transportation, accommodations, meals, collateral, audio visual options, management and on-site costs, along with attendee expense reimbursement. This trend highlights the fact that event planning has become an increasingly cost-conscious effort by our client base, and affords MTA a great opportunity to utilize our resources and skills to achieve great results for our clients. MTA continues to track...