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Success Story

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Switching Capitals

Relocating a Global Commercial Sales Meeting

The Event

  • Global commercial sales meeting for a clinical research organization company — an emerging biotech leader.

The Challenge

  • Due to a company merger and expansion of the commercial team, the goal was to bring together team members for leadership announcements, company overview, celebration, and team motivation for 237 attendees.
  • This event was originally planned to take place in Dublin. Many of the logistics had been confirmed but due to Ireland’s pandemic restrictions for indoor events weeks prior to the February event, the event was cancelled.

The Results

  • Welcome reception hosted at Washington’s Spy Museum where attendees engaged with one another through the museum’s interactive stations. Other activations designed to surprise and delight the audience included a jazz band, a James Bond lookalike, and a caricature artist.
  • General sessions were held at the Mandarin Oriental. MTA’s Production Team live-streamed the general session to expand the messaging to the company’s broader group.
  • After a full day of meeting sessions, within 2 hours our team completely transformed this general session space into a celebratory space to host the awards gala highlighting the sales achievements of 23 award winners. The transformation included a 360 photobooth activation; an elevated ballroom with AV lighting for the awards’ presentations; elegant furniture to intentionally reflect the specialized lighting; and a seven-piece jazz band for the evening entertainment.
  • MTA’s Production Team flawlessly designed and directed the awards show flow including managing audio, camera, content, lighting, and emceeing the presenters while also filming speakers and award winners live.
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How Do You Relocate an Event Without Losing the Theme?

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