Celebrating Excellence in Puerto Rico

The Event

• A biopharmaceutical company hosts a “Circle of Excellence” incentive event for 41 participants.  

The Challenge

• In partnership with our customer’s planning team, MTA took the time to understand their concerns, learn from the previous year’s feedback, and develop innovative solutions to ensure the event would be a success.
• The solutions included a robust communication plan, on-site touchpoints with MTA, expanded activity options, and a one-of-a-kind interactive experience to elevate the incentive event.

The Results

• The success of this incentive trip was in the details! Here’s how the MTA team accomplished it: 
• The MTA team intentionally designed this event based on the previous year’s feedback from the customer and attendees to deliver a very tailored experience.
• Our team set up a hospitality desk in the lobby for more visibility throughout the week. This allowed for more connection and engagement for attendees to learn more about the resort, the program, and MTA.  
• Upon arrival for this 4-day event, the 41 attendees were greeted with welcome amenities – a custom bag with specialty snacks and beach necessities.   
• MTA elevated this welcome event with a curated marketplace experience featuring unique creations by local artisans. From designer hats and hand-painted artwork to custom jewelry, rum (with complimentary rum tasting), and local spices, attendees enjoyed a fully immersive experience delighting in the unique gifts and flavors of the island. 
• Group activities included sailing on a catamaran, featuring branded items, and a day at the beach. For those more interested in a land-based activity, attendees toured San Juan.  
• Attendees enjoyed individual activities including golf, spa, ATV tour, and/or a poolside luxury cabana for those seeking rest and relaxation. 
• Attendees enjoyed a celebration dinner with a cocktail reception, sushi station, and fruit display. 
• The dinner was intentionally scheduled on Friday instead of Saturday with a leisure day scheduled on Saturday to accommodate early flights out on Sunday.  
• Branding played a large role in this event. The MTA team created customized branding for this event from décor, to text messages, name tags, signage, and even the attire of the MTA on-site team. This elevated the experience for the attendees and helped create a memorable impression.  
• Communication was an important aspect as well. To ensure consistency in communication, guests were sent branded group texts throughout the event to add to the overall experience. 
• The MTA team’s eye for detail, creativity, special touches, and extra efforts made this program stand out. The team intentionally designed the event based on previous feedback to deliver a tailored, elevated experience for our customer’s attendees.