The Event
- A distinctive incentive trip for a company’s 25th anniversary celebration to bring a global team of 43 members together to connect and rejuvenate post-pandemic.
The Challenge
- The location/destination needed to satisfy a variety of criteria:
- novel and unique location with a focus on nature and rejuvenation.
- access to versatile outdoor activities and excursions to explore.
- easy travel access for a global team from both the US and EU to come together safely.
- budget-friendly with the opportunity to offer extended stays as a reward for years of service.
The Results
- Given the goals, our sourcing team determined Iceland to be the ideal location for this 4-day celebratory incentive trip.
- The team was welcomed to Iceland with an ATV excursion exploring the thrilling volcanic landscape of Reykjanes.
- Casual welcome picnic – food trucks, campfire, music, and time to reconnect.
- Intentional, specialty gifting including customized water bottle, monogrammed vest, and a backpack ideal for the week’s activities.
- A day of excursions and sightseeing including fjords, waterfalls, hot springs, and the highlands of Kaldidalur.
- A ride in the Sleipnir monster truck, the largest glacier vehicle in the world, up to the glacier ice caps.
- A day of thrilling ice climbing, glacier rafting, snowmobiling, and additional activities as well as a BBQ lunch and hot drink bar.
- A one-of-a-kind awards celebration designed with a buildable stage feature atop the glacier.
- Memorable, tailored team-bonding excursions for each department:
- Visiting the Golden Circle, Þingvellir National Park, an erupting geyser, and the Gullfoss waterfall with stops around farms for a unique taste of Iceland.
- Hiking Mt. Hengill volcano, enjoying the geothermal rivers, and touring the underground lava tunnels.
- Visiting the iconic Blue Lagoon and participating in a traditional Icelandic culinary arts experience.
- A whale-watching excursion aboard a privately chartered boat followed by lunch at a historic fishing village restaurant.
- CSR event working with the leading Icelandic non-profit Blái herinn, Blue Army, to clean up beaches and coastline polluted by plastics from marine traffic.
- The final farewell event at the beautiful Harpa Concert Hall for an intimate dinner filled with special small touches to make a big impact.