Success Story


A Transformational Journey

An Inspirational Sales Meeting

The Event

  • A biotechnology research company located in Colorado needed help planning a global sales meeting in Denver and Boulder near their headquarter offices.

The Challenge

  • Plan a 3-day global sales meeting that not only focused on motivating their rapidly growing sales force, but also included creative, face-to-face team-building opportunities for a group just getting familiar with each other.

The Results

  • Supporting the theme, “Transformational Journey,” the event kicked off the welcome reception at the historic Union Station.
  • Gifting experience included a customized, designer backpack filled with local treats and accouterments, a signed copy of the motivational athlete/speaker’s book and leather-bound journal.
  • MTA completely transformed the boutique hotel’s meeting room into an elegant awards evening with rustic elements reflecting Colorado’s pristine landscapes for room décor. A live jazz band set the tone for the evening.
  • The team took a half-day trip to the company’s headquarters for a tour of the home office and labs. Onsite festivities included local Boulder ice cream and coffee trucks, and a mobile VW van photobooth.
  • The day of team-building activities ended with dinner and cider tasting at a local cider brewery with mountain vistas and casual outdoor seating around fire pits. Guests received farewell gift drops upon arrival back to the hotel.
  • In April 2024, MTA received a Silver Stevie® Award for this event. To read more, visit here.
  • A Transformational Journey
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“Every detail was well thought out, the planning was organized/coordinated and the end results exceeded my expectations. I could not have been more pleased.”
—Tracy Felts Hervey, MBAEVP & Head, Life Sciences Market

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