A Transformational Journey

The Event

• A biotechnology research company located in Colorado needed help planning a global sales meeting in Denver and Boulder near their headquarter offices.

The Challenge

• Plan a 3-day global sales meeting that not only focused on motivating their rapidly growing sales force, but also included creative, face-to-face team-building opportunities for a group just getting familiar with each other.

The Results

• Supporting the theme, “Transformational Journey,” the event kicked off the welcome reception at the historic Union Station.
• Gifting experience included a customized, designer backpack filled with local treats and accouterments, a signed copy of the motivational athlete/speaker’s book and leather-bound journal.
• MTA completely transformed the boutique hotel’s meeting room into an elegant awards evening with rustic elements reflecting Colorado’s pristine landscapes for room décor. A live jazz band set the tone for the evening.
• The team took a half-day trip to the company’s headquarters for a tour of the home office and labs. Onsite festivities included local Boulder ice cream and coffee trucks, and a mobile VW van photobooth.
• The day of team-building activities ended with dinner and cider tasting at a local cider brewery with mountain vistas and casual outdoor seating around fire pits. Guests received farewell gift drops upon arrival back to the hotel.
• In April 2024, MTA received a Silver Stevie® Award for this event. To read more, visit here.