Meet MTA: Piero Limonchi, Technical Support Specialist

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to our Technical Support Specialist Piero Limonchi. Peiro is our technical support expert ready to assist with any internal and external technology challenges that may arise.

Meet Piero Limonchi, Technical Support Specialist

Strengths (based on CliftonStrengths): Adaptability, Includer, Positivity, Activator, Arranger

Languages spoken: English and Spanish  

Tell us about your current role with MTA?

As the technical support specialist, my responsibilities include helpdesk support for external and internal users.

What did you do before joining MTA?

I worked at a managed service provider as the helpdesk support for clients.  

What do you enjoy most about your job?

I enjoy being able to supply our users with the tools they need to do their jobs effectively.  

What makes Miller Tanner Associates stand out as a meeting planning company, particularly regarding our technology/products?

I think what makes MTA stand out is having in-house apps that we can easily update and change as needed.  

Why do you think that the MTA Workshops are important? What do you get most from this time together?

From a technology standpoint, I think that our Workshops are important for any major upgrades that we might need to do so we can have everyone in one place if something goes wrong.  

Where do you live and what do you love most about your state/city? Any must-see tourist spots?

I live near Orlando, Florida. What I like most is the nice weather all year and the long daylight. Disney is only 30 minutes away.   

What do you do for fun? I play video games, card games, build model kits, and play guitar. 

To learn more about the MTA Team, visit www.millertanner.com.

 

Miller Tanner Associates Honored as Silver and Bronze Stevie® Award Winner in 2024 American Business Awards® 

Miller Tanner Associates (MTA) was named the winner of a Silver Stevie® Award in the Corporate Event category; a Bronze Stevie® Award in the Employee Engagement Event category; and a Bronze Stevie® Award in the Incentive Event category in the 22nd Annual American Business Awards®. 

The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.  

Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 11.  

More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others.  Miller Tanner Associates was nominated in the Events category for Corporate & Community Events.  

MTA was awarded a Silver Stevie® Award for Transforming an Inspirational National Sales Meeting and two Bronze Stevie® Awards for the Achievers’ Clubs in St. Martin and Venice, Italy, and the Engaging Employees through Transformational Team Building and CSR. 

Although each event had a distinct approach, these were nominated for their lasting impact on the attendees and the community. In short, The MTA Global Experiences Team transformed a national sales meeting with immersive branding and theme; through vendor partnerships and intentionality, the MTA team crafted memorable incentive experiences in St. Martin and Venice; and lastly, continuing MTA’s commitment to corporate social responsibility (CSR) and DEI initiatives, MTA designed an inspiring, multi-faceted, CSR team-building experience. 

MTA’s Founder and CEO Marnie Miller Battistini shared, “Miller Tanner Associates is honored to receive the Silver and Bronze Stevie® Awards for our events. Our talented Global Experiences Team is committed to transforming events into exceptional experiences for our customers and their attendees. This recognition further motivates us to continue pushing the boundaries of event innovation and excellence in the industry. Congratulations to all the 2024 inspiring, award-winning entries!” 

More than 300 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. 

“While growth in much of the world economy has recovered slowly from the COVID-19 pandemic, the American economy continues to show remarkable resilience and growth,” said Stevie Awards president Maggie Miller.  “Our 2024 Stevie winners have contributed to that successful recovery through their innovation, persistence, and hard work.  We congratulate all our winners in the 2024 ABAs and look forward to celebrating their achievements during our June 11 awards banquet in New York.” 

Details about The American Business Awards and the list of 2024 Stevie winners are available at www.StevieAwards.com/ABA.     

About Miller Tanner Associates 

Miller Tanner Associates (MTA) is a woman-owned, full-service corporate event planning company in business since 1997.  We deliver memorable experiences through our personalized expertise and tailored solutions ensuring complete control.   

About the Stevie Awards 
Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, and the new Stevie Awards for Technology Excellence. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com

Supporting sponsors of The 2024 American Business Awards include Melissa Sones Consulting and SoftPro. 

Volunteer Spotlight: MTA Finance Team

Miller Tanner Associates promotes community involvement by providing volunteer time off annually for our global team to volunteer in their local communities. Today we spotlight our Finance Team’s recent community service.

Volunteering

Our Tennessee-based Finance Team served together during a 3-hour shift at Second Harvest Food Bank of Middle TN, joining with other community volunteers to finish packing 21 pallets of meal boxes that will be provided to seniors in the local community; in total, the volunteers finished packing 770 food boxes, each weighing about 30 pounds with a variety of food items!

Second Harvest’s mission is to provide food to people facing hunger and work to advance hunger solutions. Finance Team pictured left to right: Vivian Thompson, Kelley Buckley, Shelly Lovins, Melanie Riddick, Emily Hise, Sue Bridges, Jill Mason, Selina Rogers, and Donnice Hamblin.

The Fiance Team’s Colorado-based associate, Anne Weiland, joined the team from afar by volunteering with the Wild Animal Sanctuary outside of Denver, CO. She has volunteered with TWAC for 12.5 years, where she gives presentations, sorts donated food, makes meat blocks, and washes barrels/buckets among other tasks.

Volunteering at Wild Animal Sanctuary

The Wild Animal Sanctuary is the largest nonprofit carnivore sanctuary in the world with over 900 rescued animals including lions, tigers, bears, wolves, leopards, and other large carnivores all living in large natural habitats.

Our associate Trisha Roberts also joined the team in spirit by volunteering at Safe Haven, a women’s shelter for victims of domestic violence, sexual assault, and human trafficking. Trisha began volunteering at Safe Haven last July, and recently completed additional training to prepare to answer the organization’s crisis line when volunteering in the future. She also served at their booth at a recent street festival. Trisha shared, “I am so grateful to work for a company that values community service and encourages employees to volunteer their time.”

Finance team members plan to find additional opportunities to utilize volunteer hours in each of their communities throughout the year and are grateful for the opportunity to serve others.

To learn more about our MTA team’s CSR projects or to plan a CSR activity at your next event, visit www.millertanner.com/csr/.

Meet MTA: Huajia Yu, Global Experience Success Manager

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to our Global Experience Success Manager Huajia Yu. Huajia’s role is to ensure the success of our extended team members through training and development, while also building upon successful MTA partnerships.

Meet Huajia Yu, Global Experience Success Manager

Strengths (based on CliftonStrengths): Restorative, Input, Achiever, Responsibility, Learner

Languages spoken: Mandarin Chinese and English 

Tell us about your current role with MTA? What are your primary responsibilities? 

As a member of the Global Experiences Team, I manage all scheduling responsibilities and serve as the liaison between MTA and our extended team. 

Huajia with MTA team members on site

What did you do before joining MTA?  I was the director of events for a hotel brand.

What’s the best part of your job? 

I have met so many extraordinary people; I am in awe of the talent MTA has gathered around the world.    

From your role’s perspective, what is a key factor in a successful event? 

Having the right people in the right places is a key factor!

What makes Miller Tanner Associates stand out as a meeting planning company?

The MTA culture is amazing! It is smart, inherently kind, and supportive; and it is made up of the hardest-working people on the planet.  

Why do you think that the MTA Workshops are important? What do you get most from this time together? 

We work all over the world in events. If the pandemic has taught us anything, it is that there are no meetings that can replace a face-to-face meeting. The relationship forged is strong, but there is nothing like meeting someone in person, sharing a space, and – if you feel like it – giving or receiving a hug.   

What do you do for fun? 

Board games with the family (Clue, Chameleon, and Rummikub); New York Times games (Wordle and Connections); and “True Crime” podcasts and shows. I think you see the pattern – I like problem-solving in every form!  

You are originally from? You currently reside in? What do you enjoy most about living there? Any favorite spots that you would recommend to tourists? 

I am originally from Beijing, China, but I call Boston and Philly my home. In Beijing, I recommend Ghost Street for your evening street food. You must do a Hutong tour and see how we lived in the 80s and 90s. In Boston, My favorite is walking from Cambridge to Brookline, going to Japonaise Bakery, and grabbing a stuffed pastry or their fresh fruit cake ( and you will have lived my favorite childhood memory).

Anything else you’d like to add? 

I feel lucky that I am here. It’s a team in which everyone works as hard as their teammates. It’s a team of smart people working with and for each other. 

To learn more about the MTA Team, visit www.millertanner.com.

Meet MTA: Joseph Carberry, Software Engineer

Joseph Carberry Meet MTA

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Software Engineer Joseph Carberry. As a software engineer, Joseph works behind the scenes creating, enhancing, and maintaining MTA’s products.

Meet Joseph Carberry, Software Engineer

Strengths (based on CliftonStrengths): Learner, Achiever, Analytical, Discipline, Includer

Tell us about your current role with MTA? What are your primary responsibilities?  

I am a software engineer with MTA’s Technology Services department. My responsibilities include creating, enhancing, and maintaining our suite of software. I work with the front-end (what you can see), the back-end (how everything works behind the scenes), and the database (how all our data is stored). 

What did you do before joining MTA?  

Previously, I worked as a software engineer at a global moving logistics company. 

What do you enjoy most about your job? 

I enjoy the flexibility, working with my team, and any new problems I can help solve every day. 

What makes Miller Tanner Associates stand out as a meeting planning company particularly regarding our technology/products?  

I appreciate that MTA is always looking for new ways to improve our current software, fill gaps in our products, expand our reach, and embrace emerging technology. 

What are some of your favorite tech trends? 

I am passionate about sustainability and have been excitedly following recent trends that push for technology-driven green solutions that allow users to impact and understand environmental problems both large and small. 

Why do you think that the MTA Workshops are important? What do you get most from this time together? 

As a remote worker, I think it’s a valuable experience to meet my team face-to-face and get the chance to talk with my co-workers from other departments that I don’t usually get to interact with. 

Where do you live and what do you love most about your state/city?

I live in beautiful sunny Seattle, WA. I love nature – the evergreen forests, snow-covered peaks, and vibrant waterways. My favorite part of the city is the hustle and bustle, the culture, and the food – especially the food. If you’re visiting, check out Pike Place, Olympic Sculpture Park, and enjoy local favorites like sushi or teriyaki. 

What do you do for fun? 

I am an avid coffee nerd; I love learning about local roasters and sharing my passion with others. I am also a die-hard Patriots fan, cook, gardener, and amateur mushroom cultivator. 

To learn more about the MTA Team, visit www.millertanner.com.

Meet MTA: Sue Bridges, Financial Compliance Associate

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Financial Compliance Associate Sue Bridges. Sue supports the Finance Team in a number of ways, keeping all events on track and in check with compliance and transparency processes.

Meet Sue Bridges, Financial Compliance Associate

Strengths (based on CliftonStrengths): Consistency, Empathy, Harmony, Positivity, Responsibility

Tell us about your current role with MTA. What are your primary responsibilities?  

My current role is financial compliance associate.  I complete transparency reports within the guidelines and documentation of client-specific processes after an event.   I also work on expense reimbursements submitted by the attendee, which are audited and approved, based on the client guidelines. 

How long have you been with MTA? 

I was originally at MTA from 2018 until 2020, then COVID-19 hit.  Thankfully, I was contacted to come back to my same position in November 2023.  I jumped at the chance since I love working at MTA.  I didn’t have to think twice. 

What do you feel are the most fulfilling aspects of your job? 

In my role, being able to provide our customers with the data they request in a timely and accurate manner is a fulfilling aspect of my job.  Also, I love the diversity of the group of people that I get to work with every day.  

What are some ways that the Finance Team takes the burden off of the client when planning an event? 

There is a lot of data and spend you have to put together between hotel rooms, meeting rooms, food and beverage, air travel, ground transportation, etc. MTA does the work of gathering this data and compiles it into a nice template to send to the customer. 

What do you do for fun? 

I especially love hanging out with family and friends.  We don’t have to be doing anything or going anywhere – just spending time together.  I also love SEC college football and the Tennessee VOLS! We have a basement dedicated to the Big Orange (Tennessee Vols)!!!! I also enjoy going to vendor craft fairs and hanging out with my fur babies. 

What makes Miller Tanner Associates stand out as a meeting planning company?

Miller Tanner Associates strives to be the very best not only in planning meetings but also in customer service.  MTA cares about the customers and the MTA employees. 

Where do you live and what do you love most about your state/city? Any must-see tourist spots?

I live in Middle Tennessee and love it!  One of my favorite places to visit is Gatlinburg and the Great Smoky Mountains. 

Why do you think that the MTA Workshops are important? What do you get most from this time together? 

It is great to meet people I work with from all over the world and get to know them more personally.  Through CSR, we also help out a community in the location where we are holding our meetings and that is so awesome for me. 

To learn more about the MTA Team, visit www.millertanner.com.

Key Factors for a Successful Investigator Meeting 

Why Investigator Meetings are Important for the Success of a Clinical Study 

While there continues to be tremendous innovation throughout the clinical trial industry, everything from decentralized trials to remote monitoring to eCOA solutions and everything in between, having motivated and highly-trained healthcare professionals (HCPs) remains paramount to achieving quality patient enrollment and clinical study data.  

Despite a shift to virtual meetings during the pandemic, pharma/biotech sponsor companies continue to prioritize relationship-building with their sites in person. There has been a significant return to face-to-face and hybrid meetings over the last few years, with a current preference for full face-to-face meeting format. By collaborating in person, HCPs are better able to share opinions, discuss ideas, learn collaboratively, and build stronger relationships. For sponsors, there is a need to focus on current market trends to enhance the engagement and quality of investigator meetings to achieve successful outcomes. 

The Challenges of Planning Investigator Meetings 

The clinical research space is facing a significant challenge in limited resources, which puts a strain on the ecosystem and individuals.  This is felt across the board at the site level, as well as pharma, biotech, and CROs.  This challenge is further magnified within investigator meeting planning. Miller Tanner Associates (MTA) often sees companies initiate planning much too late in their overall study timeline and this unfortunately has a critical downstream impact on the success of programs. 

This lack of resources and shorter planning time directly impacts attendance ratios, costs, and the overall success of the investigator meeting. For example, if HCPs are not receiving enough advanced notification with a save-the-date or an invitation, then the per-attendee travel costs increase and, ultimately, attendance is significantly impacted. We recently had an expedited meeting with international travel in which airfare costs had tripled per ticket compared to prices available two to three weeks prior had the event been planned further in advance. Some of this is also driven by the market demand challenges with venue availability and staffing for third-party vendors such as ground transportation and hotel staff.  

By implementing a few proactive strategies, sponsors can mitigate potential challenges to ensure a more successful investigator meeting.

Lead Time Leads to Success 

One key factor for guaranteeing a successful investigator meeting is lead time. A 16-week planning lead time for an investigator meeting will significantly improve the success of the meeting.  An adequate planning timeline allows the study team to clearly define the agenda to achieve their goals and objectives, work through venue sourcing/selection/contracting, launch invitations to provide adequate notification to the HCPs, and execute all other detailed logistics planning including attendee travel bookings, content finalization, etc.  

Miller Tanner Associates’ research has shown a direct correlation and significant increase in investigator meeting attendance as a result of more advanced lead times. For example, a recent high-performing event with a 90-day advance launch of invitation ahead of an investigator meeting resulted in 97% attendance ratio (actual attendees as a percentage of projected). Comparatively, a low-performing event with 31 days from invitation launch to event start date resulted in only 58% attendance. The extra 60-day lead time on invitation launch resulted in a significant increase in attendance ratio leading to the large majority of sites receiving consistent, high-quality training.  

We also conducted an in-depth analysis of life science events throughout 2023 and looked at reasons for decline in attendance. The data indicated that 85% of declines were due to the timing/lead time of the event for HCPs. Lead time is truly the greatest opportunity for improving conversion rate and increasing attendance ratio. 

Driving Audience Engagement 

Longer lead time also allows for a more focused, intentional agenda that can be structured to accommodate various learning styles and designed strategically, whether that be with more targeted presentations, collaborative breakouts, and networking opportunities for peer engagement. Content engagement can be strengthened by incorporating polling, Q&A sessions, and gamification into the agenda. The agenda can be optimized to not only address the meeting goals, but also engage the audience for overall maximum learning outcomes.  

To increase audience engagement, consider a more creative approach. For more complex training material such as complicated lab sample collections or the use of a unique device, have the vendor do a hands-on training during breaks.  Again, incorporating polling and gamification into key sessions that are critical for learning outcomes result in higher learning outcome achievement.  At MTA, we’ve implemented a variety of creative strategies at investigator meetings to great effect. One investigator meeting utilized recording Google glasses to instruct and observe remote sonographer trainees, while another featured interactive learning through headphone-equipped exhibit halls. With unlimited ways to engage attendees, the possibilities are endless – it all depends on your goals for the meeting. 

Production is Worth the Investment 

Production is critical for a successful investigator meeting. Having intentionality behind your event’s production leads to the best return on your investment. To ensure that the message is conveyed effectively to the audience, a professional production team should be in charge of executing the audio-visual elements, coaching speakers through technical rehearsals and making certain that the event’s agenda runs seamlessly. Additionally, sharing pre-meeting or post-meeting content with those unable to attend, managing simultaneous interpretation, executing a hybrid format, or recording the meeting for future trainings are other reasons to consider investing in an expert production team.  

Additionally, hybrid meetings are becoming increasingly popular, and it takes a lot of effort to make the experience seamless. The key is to create a shared experience by leveraging technology to make both the virtual and face-to-face audiences feel like they are part of the same event. Designing a shared experience for both audiences, such as polling and surveying with results shown in real-time for both audiences, can lead to a more interactive and engaging hybrid experience.   

Complying with Compliance 

Changes to compliance guidelines are frequent and complex. Several recent updates within European countries such as Belgium and France, have made it even more challenging to meet certain requirements for hotel, meal, and travel caps for HCP meeting attendees. More advanced planning and longer lead times are required to ensure that compliance guidelines are followed and timelines are achieved with the appropriate regulatory approvals.  

Best Practice for Best Results 

Most of the challenges that sponsors face when planning an investigator meeting can be overcome by simply implementing a minimum 16-week planning lead time. By planning earlier, sponsors can better regulate costs, significantly enhance attendance ratios, determine production needs with precision, and allow ample time to integrate an intentional strategy into the agenda and fully develop content with audience engagement in mind. This will result in a more engaging experience for your attendees, leading to better training outcomes and a more successful clinical study. 

This article was originally published in the Outsourcing Clinical Trials Handbook.

Meet MTA: Krystsina Kvetsinskaya, Global Experience Specialist

meet Krystsina Kvetsinskaya

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to our Global Experience Specialist Krystsina Kvetsinskaya, our Luxembourg-based associate. Krystsina works alongside our Global Experiences Team to tailor each event to the specific needs and preferences of our life sciences customers.

Meet Krystsina Kvetsinskaya, Global Experience Specialist

Strengths (based on CliftonStrengths): Adaptability, Positivity, Relator, Responsibility, Restorative

Languages spoken: Russian, Polish, English 

Tell us about your current role with MTA? What are your primary responsibilities?  

As a global experience specialist, I assist with the administrative side of investigator meeting implementation while helping the Global Experience Team to organize the meetings. I also often go on-site and work alongside the Global Experience Team to help ensure that meetings go smoothly. 

What did you do before joining MTA?  

I was working in the HR department of a few large corporations. I had a chance to work in various positions from HR operations to organizing international transfers of employees.

What’s the best part of your job?  

Seeing the on-site results of the work done for the customer behind the scenes is one of the best parts of my job. I also like to catch up in person with Global Experiences and Production Teams with whom we work on many projects together. 

What’s been your favorite event destination as an event planning professional? 

I’d say Barcelona. It’s a very beautiful city and I had quite a few memorable on-site visits there. The weather is a big plus also. 

What’s been your most memorable event to date and why?  

Most recently it was an investigator meeting in Barcelona. The customer, MTA staff, and hotel were on the same page and the meeting went smoothly. 

What makes Miller Tanner stand out as a meeting planning company? What’s your favorite aspect of MTA?  

MTA has its values and follows them. Everyone I worked with gives their best to deliver exceptional customer experiences.  

Why do you think that the MTA Workshops are important? What do you get most from this time together?  

The time spent together helps give context to the person and it’s easier to build working relationships after knowing some small things about people once meeting in person.

What do you do for fun?  Hugs with my dog and personal travel. 

You are originally from? You currently reside in? Any favorite spots that you would recommend to tourists?  

I’m originally from Belarus, but for more than 12 years, I’ve lived in Poland. I recently moved to Luxembourg. If traveling to Poland, I recommend visiting Gdansk (sea) and Tatry (mountains) if you like nature.  

To learn more about our team, visit www.millertanner.com.

Meet MTA: Martin Woodard, Technical Operations Manager

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to our Technical Operations Manager Martin Woodard. With a knack for tech and problem-solving, Martin supports our team with any technical issues that might arise.

Meet Martin Woodard, Technical Operations Manager

Strengths (based on CliftonStrengths): Intellection, Ideation, Responsibility, Maximizer, Analytical

Tell us about your current role with MTA? What are your primary responsibilities?  

I’m a technical operations manager.  I run our support team, either answering tickets or supporting the techs, managing the board to solve issues as they arise.  In 2023, most of my time was spent building and shipping all new laptops and equipment, as well as introducing folks to MTA on their first day.   

What did you do before joining MTA? 

I worked for a midsized MSP in Durham, North Carolina. MSP or “Managed Service Providers” are outsourced IT, so I had an opportunity to configure and troubleshoot hundreds of environments ranging from schools to churches to multi-national pharma companies.  

What do you enjoy most about your job? 

I enjoy being presented with complicated problems that I’ve not yet encountered, and reasoning them out to the end. 

Where do you live and what do you love most about your state/city? Any must-see tourist spots? 

I live right next to Raleigh, North Carolina.  I love that it’s a lot closer to family than San Diego, where I lived last.  Must-see tourist spots would be the NC State farmers market; being just around the corner from our outstanding art museum makes for an incredible weekend day trip, especially in spring when local florists are brought in to reinterpret famous paintings and sculptures. 

What makes Miller Tanner Associates stand out as a meeting planning company particularly regarding our technology/products?  

The lack of a physical office has pushed MTA to dive head-first into cloud-based solutions, and it shows – we have an incredible array of tools not tethered to any physical servers, letting our people operate independently across the globe. 

Why do you think that the MTA Workshops are important? What do you get most from this time together? 

For someone not on our Global Experiences Team, it’s an opportunity to see what we actually DO as a company.  It’s great to go from just fixing computers to taking a bit of “pride-by-association” in what is a truly incredible final product. 

What do you do for fun? 

For fun, I enjoy video games, board games, 3d printing, and building arcade machines. if it’s nerdy, I’ve probably wasted a weekend on it. 

What are some of your favorite tech trends? 

I can show ChatGPT some of my programming code and it’ll point out where I left out a semicolon.  I could swear I detect an air of sarcasm when the error is particularly egregious, though… 

To learn more about our team, visit www.millertanner.com.

Meet MTA: Aaron Wilson, Customer Success Specialist

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to our Ireland-based associate, Customer Success Specialist Aaron Wilson. In his role, through customer onboarding, Aaron leads new customers through key decisions paving the way for a successful customer journey.

Meet Aaron Wilson, Customer Success Specialist

Strengths (based on CliftonStrengths): Input, Intellection, Strategic, Achiever, Arranger

Tell us about your current role with MTA. What are your primary responsibilities?  

My current role is as a customer success specialist on the Commercial Team. I align with customers through a highly engaging onboarding process as they transition from prospects to active users of MTA’s services. With a focus on bridging the gap between sales and operational delivery, my role is to provide added value for both customers and internal stakeholders. 

I’m responsible for onboarding new customers, acting as the primary liaison between key account managers and Global Experience Team members. I focus on initial interactions with customers to shepherd them through key decisions such as confirmation of services and key event details to bridge the gap between award and execution. 

What did you do before joining MTA? 

Before joining MTA, my background was primarily in sales; I shifted focus last year to working directly with customers to ensure their success, which has led me to my work at MTA. 

What do you feel are the most fulfilling aspects of your job? 

Knowing that what we do makes a difference, and genuinely contributes to exceptional event success; the feedback from our customers upon successful execution of an event; and the ability to actively help our customers in real-time, collaborating across multiple time zones to achieve excellence are the most fulfilling aspects of my role at MTA. 

What are some key strategies for launching a successful meeting? 

A key strategy for a successful meeting is ensuring invites are sent out as soon as possible. Our data has shown that the longer the lead time between invitations being sent to potential attendees and the date of the event itself secures a stronger attendance percentage, which only decreases the closer to the event we approach without invitations sent. Allowing attendees time to plan and make decisions related to the event is crucial. 

What is the one must-have for every event? The MTA Team itself! 

What makes Miller Tanner Associates stand out as a meeting planning company?

MTA goes the extra step to accommodate every customer and their needs. Everything we do internally is to the benefit of the customer, and always have them in mind as we make crucial decisions. This is doubly true for the Customer Success Team, as our job is to ensure the success of our customers’ events and take responsibility for delivering on these key actions. On top of this, we do it all with a smile.

You currently reside where? What do you enjoy most about living there? Any favorite spots that you would recommend to tourists? 

I’m from Dublin, Ireland. I’ve lived in a few places around the country, but I’ve settled back in Dublin for now. Of course, there are always plans to change and try a few other locations out! What I love most about it are the people and their passion. It’s easy to get invested in our culture when people are so passionate about maintaining or educating each other with stories and music. 

There’s so much to do in Ireland, but what I would recommend is for everyone to get out of Dublin and see more of what the rest of the country has to offer if you were to ever take a trip over here. The cliff walks and scenery, especially in the west of the country, are beautiful.  

What do you do for fun? 

I’ve recently taken up hiking. It’s a perfect excuse to see all the sights of Ireland. 

Why do you think that the MTA Workshops are important? What do you get most from this time together? 

Though I have yet to attend an MTA Workshop, we’re bringing it to my own home of Ireland this year. Considering how I live so far away from my team, with who I collaborate daily, the MTA Workshop is an opportunity for the company to come together, and actively participate in each other’s lives for a moment, building stronger connections and foundations from within. 

To learn more about the MTA Team, visit www.millertanner.com.