Delivering a Complex Global Leadership Experience

The Event

• A global leadership program brought together 270 market leaders for three high-impact days in Alicante, Spain. The program transformed a hotel and an adjacent ancient-culture-themed park into immersive environments for meetings, workshops, and celebrations. 

The Challenge

• Scale and complexity: Delivering a global, multi-track leadership program across two venues required robust coordination of logistics for a diverse, international audience.
• Resource coordination across partners: Aligning strategy, logistics, tech, and experience design between the internal team and our event partner Elique Events required clear ownership, steady decision-making, and trust. 

The Results

• Unified partnership model: MTA, in partnership with Elique Events, operated as an integrated unit, sharing responsibilities across strategy, logistics, technology, and experience design, which enabled fast, confident decision-making when plans shifted. 
• Agile, distributed execution: Cross-functional collaboration allowed the team to pivot roles and absorb last-minute scope changes (e.g., shifting production roles, deploying pop-up VIP experiences, and rerouting transportation), ensuring continuity without service degradation. 
• Seamless hybrid experience: Close coordination between production, digital, and content teams resulted in a robust attendee app, timely uploads of session materials, and real-time audience interaction tools, delivering consistent experiences to both in-person and virtual participants. 
• Operational resilience: We executed six rapid room-set flips (including rounds to theater in 20 minutes), managed 2,970 meals, stored and tracked large volumes of luggage, and handled 21 ground-transportation changes while maintaining program flow. Even with a threat of a power outage, MTA had a backup plan for the gala dinner ready to deploy if needed.  
• Excellence in guest experience: The combined team successfully managed multiple VIP touchpoints, specialized gifting, hostess support, and live troubleshooting for speakers and sessions, producing a polished attendee journey from arrival through the gala.