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Pivot as Needed

Alternative Solutions for Boston Biotech

The Event

  • Due to the COVID-19 pandemic pivoting quickly to a virtual format from a face-to-face (F2F) investigator meeting format.

The Challenge

  • Develop a solution for a biotech team that would train/energize healthcare professionals (HCPs) selected for a specific therapeutic area to continue the research work needed to be done for a Phase III study.
  • Maintain a strong level of engagement with the HCPs in a virtual event format.

The Results

  • Quickly leveraged MTA’s existing products, services and 15+ years of virtual planning experience to transform the planned investigator meeting (IM) into a virtual-hybrid solution to keep the study timeline on track while meeting client goals and objectives.
  • Produced a virtual event with consistent, engaging training and motivation for the HCPs.
  • Developed a strategy to further maximize impact through a unique hybrid experience.
  • Leveraged MTA’s Virtual Assessment Learning & Training Source (VALTsTM) product to provide targeted training to the audience in advance of the virtual meeting, allowing the client to monitor progress of training in real time. VALTs is built to comply with 21 CFR Part 11 records and e-signature features.
  • Designed a 4-hour virtual portion of event to include live polling, break-out rooms, feedback modules, and other features to purposefully engage virtual audiences.
  • Provided professionally recorded and edited presentations to include within VALTs on-demand training to be used as a reference and to be repurposed to new site staff ensuring consistent training and 100% compliance throughout the life of the study.
  • A hybrid investigator meeting will be planned for both a face-to-face (F2F) and a virtual audience post the COVID-19 crisis. The focus of the hybrid meeting is relationship building, site engagement, and highlighting a panel of study coordinators from high-enrolling sites to discuss their best practices. Both audiences will feel unique and able to enjoy the same experiences.
  • The previously approved F2F budget decreased by 25% and still allowed for an ongoing Learning Management System (VALTs), one engaging virtual meeting plus one hybrid event in the future.
  • pivot-illustration (1)[18]

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