How to Beat Virtual Meeting Fatigue and Energize Your Audience

With months of meeting only virtually, are you beginning to experience “virtual meeting fatigue”? It’s actually a real thing, according to recent studies.

Two Common Causes of Virtual Meeting Fatigue

More Concentration Required

Recent Microsoft research suggests that “brainwave patterns associated with stress and overwork were much higher when collaborating remotely than in-person.” Basically, more concentration is required for a virtual conversation.

Being on a video chat requires more focus because a person has to work harder to process non-verbal cues such as facial expressions, body language and voice tone, according to a recent BBC interview with Gianpiero Petriglieri, an associate professor at Insead.

Overused Virtual Platforms and Technology

Additionally, because the typical “go-to” virtual platforms are available to the masses, virtual meetings have become stale and monotonous – seen one, seen them all. They lack engaging features that combat against the barrage of stagnant virtual experiences which inevitably lead to virtual meeting fatigue. 

But virtual meeting fatigue doesn’t have to be a hurdle. Miller Tanner Associates (MTA) has a comprehensive solution for both improving your participants’ focus and enhancing your meeting platform.

How to Create Elevated Virtual Experiences that Energize your Audience

MTA thinks outside the box of the typical virtual platforms to instead offer our clients an elevated virtual event experience using one or a combination of MTA’s many dynamic, engagement-driven virtual platform options to produce an event that keeps your audience focused and engaged. 

No matter if you’re planning a basic webinar or a complex extended engagement portal, it’s not just about plugging into a virtual platform with all the best bells and whistles. It’s substantially more nuanced.

A successful virtual event requires a team of experts who have in-depth knowledge of various platforms and technology who can then curate and support an event production customized to meet your event’s specific goals.

Once we know the event’s goals, we can determine the types of features needed to customize for your specific audience, such as:

Need to showcase a sponsor? We can design key elements that enhance interaction between your sponsor/s and your audience.

Want to provide networking opportunities? Our team can build in features such as a “virtual handshake” that automatically connects audience members together based on commonalities.

Have multiple speakers in various locations that need to present? We can pre-record presentations and stream into one seamless production.

Want to elevate your branding within the platform? Our team can custom design a branded platform and speakers’ backgrounds that align with your brand, add continuity, and reinforce professional quality.

Interested in engaging your audience in a unique and different way? No problem. Our creative team has a host of unique gaming and entertainment options as well as interactive features designed to activate engagement from your audience.

Have a lot of content to cover but need to keep your live virtual event short? You can deliver content in advance of your event using our learning management system, VALTs (Virtual Assessment Learning and Training Source.

These are just a few of the many options available to create an elevated virtual solution that’s tailor-designed for your audience and aligned with your event goals.

Shift your boring virtual meetings to a more dynamic, engaging virtual experiences with MTA. Contact us today for a demo of our elevated event options.  

Resources:

https://www.bbc.com/worklife/article/20200421-why-zoom-video-chats-are-so-exhausting

https://www.forbes.com/sites/carminegallo/2020/07/16/three-cures-for-virtual-meeting-fatigue-according-to-new-microsoft-research/#6153e509e6d1

6 Reasons On-Demand Training Should Be Part of Your Training Strategy

The ways in which companies can use on-demand training are virtually endless. If you want to expand your training capabilities, on-demand training is a cost-effective tool that can help accomplish all of your training goals. If you’ve not tried on-demand training as a way to streamline your training, here are six compelling reasons why you should:

1). Engagement with content over time makes training more effective.

Meeting over a few days may not be enough for knowledge retention among your audience. The most effective training is one that engages your audience ongoing beyond the initial face-to-face meeting.

One of the easiest ways to do this is through on-demand training, where you can provide continual learning through pre- and post-testing, videos, support documents, and more.

“Instead of having your event be one big data dump, space the learning out. Chunk it up into a series of webinars, blogs, videos, social media posts, podcasts, pre, and post-event tests—bolster what you want them to learn on-site with multiple other learning options before and after the actual event,” according to Kristi Casey Sanders, CMP, CMM, DES, HMCC, director of the MPI Academy at Meeting Professionals International who spoke at an IMEX conference

2). Ongoing training improves knowledge retention.

“Without any extra effort or reinforcement, more than 50% of what we learn at a conference is forgotten within an hour, and 80% by the end of the month.”² according to the research behind the Forgetting Curve, developed by German psychologist Hermann Ebbinghaus.

If you want your training attendees to get the greatest return from their training event, it’s essential to provide ongoing educational opportunities that reinforce key learning concepts long after the training. Offering on-demand training is a simple solution that significantly impacts knowledge retention.

3). Offers a training solution for staff turnover.

Make onboarding a breeze when training new staff by using on-demand training. It’s the easiest way to disseminate your company’s standard operating procedures as needed for the newly hired staff or build out individually customized learning plans for each department or staff personnel.

4). Improves consistency in your message and training.

Consistency in training and message is crucial to a company’s success. By using on-demand training, you can keep your message fully intact and avoid second party interpretations for consistency across the board.  Content can be repurposed and used well into the future.

5). Supports ongoing learning for any industry to enhance required training.

Online, on-demand learning has become a more effective training tool for businesses of all industries thanks to the convenience of technology and the variety of options for a diverse set of learning styles, whether using a slideshow, video presentation, or handouts.

One benefit is the ability to enhance learning, as it can be used to facilitate training before a live event, or used as a refresher course or continuing education. “E-learning is also a great tool to enhance the traditional learning experience, a method known as blended learning.”³

6). Supports continuous training for remote sites.

Whether you have a franchise or a medical research business, on-demand training is an excellent method for keeping all remote sites and personnel up to speed with operational procedures. And when policy changes, on-demand training can quickly update those sites saving you time and money.

More specifically, for those in the medical research and pharma industries, on-demand training can cover a lot of bases for keeping your sites on top of important protocol amendments and critical updates as well as ensuring compliance is met.

According to the Clinical Trials Transformation Initiative, “Research sites must value and support training for study personnel. Targeted training specific to clinical research must include all staff involved in clinical research activities, not solely the investigator. Participation is paramount and can be achieved through online training courses, professionally provided training, on-site mentoring, and participation in professional organizations.” 4

You can make your training more effective and more efficient by incorporating on-demand training into your strategy. Let Miller Tanner Associates introduce you to our VALTs, Virtual Assessment Learning and Training Source, and help you meet your training goals in the upcoming year. 

Sources:

1 http://www.meetingsnet.com/event-design-ideas/5-ways-make-learning-stick

2 http://www.eventmanagerblog.com/create-an-afterlife-for-your-conference

3 https://www.yourerc.com/blog/post/4-rising-training-trends-of-2017

4 ctti-clinicaltrials.org

5 Key Essentials for a Successful Incentive Travel Program

5 Key Essentials for a Successful Incentive Travel

Miller Tanner Associates knows first hand the value of recognizing, rewarding, and investing in employees through internal incentive programs.

We aren’t the only ones who know the value. In fact, Incentive Research Foundation (IRF) conducted a study which concluded that incentive travel programs strongly impact:

  • Motivation
  • Retention
  • Performance
  • Organizational culture
  • Business results 

The Impact of Incentive Programs

This research conducted by IRF determined that the combination of the following five essential elements defines the core of the successful travel program:

  1. The earning and selection criteria for the reward were clearly tied to business objectives.
  2. Communication about the program and the progress participants were making toward goals was clear and consistent. Anticipation built throughout the year and kept employees motivated to achieve their objectives.
  3. The design of the travel program, including desirable destinations, interactive sessions and leisure time for the earners, added to the overall excitement.
  4. Executives and key managers acted as hosts to reinforce the company’s commitment to the reward program and recognition.
  5. The company kept detailed records that prove the productivity of the earners and their contributions to the company’s financial performance.

The study also found that in order to maximize the benefit of an incentive travel program it must also include:

  • Recognition of earners
  • Networking opportunities for top performers to build relationships with other top performers and key management
  • Collaboration among top performers and management about best practices and ideas
  • Motivation of earners to continue to achieve high performance

The study concluded that employees are motivated by both the incentive travel award and the recognition they receive from participating corporate leaders. Additionally, incentive travel programs are an important factor for retaining top performers within a company.

This study suggests that when companies use incentive travel/rewards programs as a way to invest in their employees they are more likely to gain better business outcomes as a result.

The event planning team at Miller Tanner Associates knows exactly how to create the ultimate, rewarding experience that will recognize the hard work of your top producers. We can help design and deliver an incentive travel experience that accomplishes the 5 key essentials mentioned to ensure a successful and memorable incentive program event for your team.

For more ideas on how you can create a rewarding experience for your top producers, click here.

For the full details regarding this study, visit IRF.

Contact our team to learn more about how we can plan your upcoming incentive travel.

3 Proven Ways to Keep Your Virtual Event on Track for Success

For many people, virtual events are an entirely new way to deliver their message and content. Virtual events require a distinct set of skills. As a result, a lot of people are left scratching their heads to figure out the next steps when planning a virtual event. Do you create the agenda first or determine the platform? Will the presenters be pre-recorded or live? How can you ensure that your technology is secure?

It can be quite challenging without guidance from an event professional. Similar to a face-to-face event, there are many moving parts that have to be thoughtfully planned, rehearsed, and executed; however, unlike a face-to-face event, the flow of a virtual event has to be thoroughly considered in order to maximize the abbreviated time with your audience in a way that creates a connection and not a barrier.

Consider these three proven ways to keep your virtual event on track for success:

1. Rethink Your Agenda

Meeting and event agendas aren’t one size fits all. You’ll need to approach your virtual agenda very differently from a face-to-face one. “Cultivate the agenda you have to maximize and keep attendees engaged and make the content captivating and purposeful for them to be engaged in a virtual setting,” advises Julie Hacker, Miller Tanner Associates’ Sr. Global Experience Manager.

Our team can help you align your agenda specifically to the goals of your event in a way that creates an outside-the-box experience for your audience; it’s imperative to consider the overall flow in order to create an agenda that delivers a seamless experience.

2. Practice Makes Perfect

Presenting virtually is an entirely different experience from presenting live on a stage face-to-face with your audience. Lighting, timing, cues, understanding how to use the technology tools, and technical rehearsals all play into a flawless production. Make sure that your presenters and moderators are well-rehearsed not only with their presentations but also with the technology tools.

Miller Tanner Associates offers extensive coaching to prepare speakers for delivering their presentations in a virtual landscape. We have developed a speaker’s guide and conduct one-on-one coaching as needed. We break down the virtual event minute by minute and walk the presenters through every detail of the virtual event through a full technical rehearsal so that they are prepared, comfortable, and ready to deliver their content in a way that excites, engages, and resonates with their audience.

3. Know Your Technology Options

This is where it gets tricky for most people. It is a full-time job in itself to determine all of the virtual technology that is available as well as learn how the platforms work and understand in such a way that aligns with the goals of your event. You could invest countless hours researching a platform which in the end doesn’t reap the outcome you intended. With technology, you have to consider the intentionality behind how it will be used for your virtual event, as well as the potential build-out of the platform itself.

With over 10 years of experience in producing virtual events, our team of experts knows the features, strengths, capabilities, and best use-case for each platform. We guide you through a solution that fits your desired outcomes for your specific virtual experience. Tailor-made to tailor your success.

The Miller Tanner Difference

The Miller Tanner team can determine how to best operationalize your virtual event from beginning to end. We have the training and experience necessary to curate customized virtual solutions that connect with your goals and maximize its impact while maintaining control of your budget – moving beyond a virtual event to an engaging and memorable virtual experience.

Contact us to learn more about how you can make your next virtual event a success!

How to Easily Pivot to Virtual Events

Virtual events

Virtual events have been a Miller Tanner Associates’ (MTA) event option since 2010.  In the beginning, virtual technology’s limitations only made it a viable option for a very focused event goal.  Over time, as virtual technology improved, MTA broadened our use of virtual events suggesting it as an event option to a wider audience. We saw the virtual event format as another tool to use in designing events for our clients. 

Today there are many competing virtual platforms and there are many devices in which to use for a virtual event.  We recognize technology options move fast and we want to maximize the efforts of many versus developing only one virtual platform option.  Just like there are many face-to-face event venue options, there are many virtual platform options. As a result, MTA has created comprehensive virtual training solutions that support a collaborative, engaging virtual experience. 

Knowing the reasons why you want to gather and invest your time, drives the conversation about what event format should be used. 

  • What is the goal of your event?  
  • Are you gathering everyone together to train?  Or are you gathering together to meet/discuss/collaborate? 
  • Do you want your event to be collaborative? 
  • Do you want real-time feedback from the remote attendees? 
  • Do you want to meet with subsets of the general audience by creating break-out rooms?
  • Is security a concern? 
  • Do you want to repurpose your event content? 
  • Do you need an audit-ready attendance report? 

Of course, in this time of a global pandemic, virtual is the primary event format available but there are many virtual event platforms from which to choose to accomplish the event’s goals. The clever and expert use of the right technology is the foundation of a successful virtual event.

We’ve just launched a new e-book designed to provide valuable information, best practices, and successful strategies for producing a seamless virtual event. MTA has spent the last 10 years learning the best features of the many virtual platforms on the market and we want to share that knowledge with those that are interested in learning more. 

This e-book provides:  

  • Virtual best practices 
  • MTA’s global event designers favorite virtual platform features used to create exceptional virtual experiences 
  • Thoughts on how you can repurpose your event content via MTA’s proprietary tool, VALTsTM, and help you define the concept of repurposing
  • Case studies that showcase a virtual town hall meeting, a virtual investigator meeting and a hybrid event using both virtual and face-to-face options 
  • Frequently Asked Questions 

If you need guidance along the way, reach out to our team at www.millertanner.com.  Thank you in advance for the opportunity to share our knowledge of planning virtual events

Virtual Meetings Versus Virtual Events

Virtual meeting vs event

With every crisis comes opportunity. For the event industry, the opportunity is the ability to pivot to successfully produce virtual meetings and virtual events. In today’s market, virtual solutions have become the only event option available and the event industry has shifted to meet the demand. 

Since 2010 Miller Tanner Associates (MTA) has been planning virtual meetings and in 2016, MTA started producing successful virtual events.  There is a distinction between meetings and events, and it’s helpful to understand the differences and similarities.

Virtual Meetings Versus Virtual Events

Virtual Meetings

A virtual meeting is a virtual screen-to-screen (S2S) gathering of remote attendees gathered to listen to a speaker present on a certain topic, receive training, and/or meet to collaborate.  Usually less than 4 hours in length (3 hours is preferred for maximum audience engagement), a virtual meeting is considered a basic virtual format type:

  • Require basic production efforts
  • Have a smaller in size audience
  • Rely upon standard virtual platform features such as polling for content engagement  

Virtual Events

Conversely, a virtual event contains the same basic structure of a virtual meeting – a S2S gathering of remote attendees – however, the agenda and the technology involved are much more complex.  Virtual events are designed to create an experience, not only to deliver a message.  There is more leadership effort in connecting with the virtual audience on a multitude of different levels. Their agendas can provide virtual options over several days and they usually involve the use of multiple virtual platform features such as:

  • Breakout rooms
  • Simultaneous interpretation
  • Whiteboarding
  • Wellness breaks
  • Surveys
  • Matchmaking sessions
  • Other interactive options that connect the audience with the messaging

How Virtual Meetings and Virtual Events are Similar

Foundationally for both types of S2S formats to be successful, they must utilize a virtual platform that offers the features needed to achieve their messaging goal.  The market has many virtual platform options, in which to choose and each has value.  The trick is knowing the market’s virtual platform options/features and being able to successfully utilize them for either a meeting or an event.

Additionally, both virtual meetings and virtual events require:

  • Redundancy in their systems (backup plans to address internet fluctuation).
  • An informed designer (a talent that knows how to help speakers present virtually and knows the virtual platform marketplace).
  • Experienced technician (someone that can technically produce the use of the virtual platform features).
  • Focused, professional approach to create any successful group gathering.

The event format type may have shifted, but the end goals remain the same – to have a successful meeting or event.  You are investing in bringing everyone together for a reason and you should successfully accomplish your goal. 

When planned with a knowledgeable and talented team either a virtual meeting or a virtual event should achieve your results. The event industry’s opportunity is to be able to pivot from a face-to-face event format to a 100% virtual platform format and still be able to produce exceptional results.

Contact our team to help you design the right virtual solution for your event goals.

Why You Still Need an Event Planner for a Virtual Meeting

Reasons why you still need an event planner for your virtual meeting.

Your face-to-face event has been canceled. Okay, now what?

You’ve decided to switch to a virtual option. Great! This should be easy, right?

Virtual events are not immune to Murphy’s Law – if something can go wrong, it likely will.

In fact, recent news headlines have either had you gasping in disbelief or laughing out loud at virtual meeting mishaps gone viral – everything from attendees forgetting they are miked and on camera to unexpected video-bombing in the background.

You can easily mitigate virtual meeting risks by simply hiring a professional virtual event planner to keep your virtual event on track.

Same Process with a Slightly Different Approach

Partner through the process: MTA is guiding, instructing and supporting throughout any event.

Why you still need a professional planner for a virtual meeting even if you think you don’t…

Virtual events, though in theory might seem easier to produce than a face-to-face, they are not; do not be fooled by this assumption. Virtual events require the same level of coordination as an on-site, face-to-face event minus the travel and lodging management and plus the technical capabilities and expertise. And let’s face it – many of us don’t have those technical skills required to produce a flawless event.

Here are ways our Virtual Events Team can manage your virtual event and all the minute technical details in between:

Define Goals

Plain and simple – you need goals to know what needs to be accomplished. Like every event, you need to have goals defined in order to determine your strategy. And given that virtual events pose a lot of hurdles, every detail has to be considered in order to meet your goals.

Source the Platform/s

A lot of virtual event platforms out there just don’t cut it for producing a highly-professional virtual event that has no hiccups. Platforms are not one-size-fits-all when it comes to virtual meetings and it takes expertise to know how to sift through what’s available and determine the best fit for your event.

After your goals are determined, our team can source the best platform options or in some cases, a combination of several platforms, to ensure the right delivery for your event needs. This might include (but not limited to):

  • Break-out sessions
  • Live polling and questions
  • Recording and editing to repurpose content
  • Instant messaging

Plan the Experience

Yes, that’s right. Even a virtual event requires a thoroughly planned and designed experience. People are wired for experiences – including virtual ones. There’s very little room for error, lest you end up with a virtual event that your attendees are at best – distracted by any mishaps and at worse – leaving the meeting before it ends. Some considerations might include:

  • Creating an engaging agenda that includes a perfect balance of breaks, conversation, brainstorming, feedback and more
  • Understanding best practices for a more interactive experience
  • Ensuring knowledge retention without presentation fatigue
  • Accomplishing all event goals in a condensed timeframe
  • Designing a tailored experience for your particular audience

Manage the Registration

Although your invitations may be a different format, your virtual event still requires:

  • Customized registration
  • Management
  • Follow up
  • Instruction
  • Coordination

Virtual events have the potential of actually having a higher attendance rate if conducted properly. It helps to have a team of virtual planners working on your behalf to make sure that the registration is managed well from beginning to end.

Provide Technical Support

Even when the “show” can’t go on in-person, it still must go on virtually, which poses a lot of challenges for many companies that don’t have the in-house expertise and technical support that are truly essential to the success of the virtual event. This is a major component of the virtual event. It works just like an on-site event – but virtually. It requires a team of planners to:

  • Format your presentations
  • Coach your presenters
  • Upload the content
  • Design a meeting flow that aligns with the agenda
  • Set up and manage the platform/s for both the user and the presenter
  • Secure hosting and encryption
  • Support any technical issues at the ready
  • moderate the event
  • And of course, bring it all together seamlessly without a glitch while juggling the many moving parts

Please, just take our word for it. We’ve been conducting virtual events for over 10 years now; we’ve gained the expertise and have the technical skillset that will save you the headache of going it alone virtually. Let our team help!

Reach out to us to learn more about how we can transform your face-to-face event into a dynamic virtual experience.

Switching to Virtual Meetings

Your Business can easily make the switch to virtual meetings

If you are accustomed to conducting meetings in person or face-to-face (F2F), these are challenging times.  What do you do if you have a meeting need, but given the current circumstances, can’t have that meeting in a F2F format? What if you have an upcoming annual event that you now have to consider planning on-line?  What if your business has had to down-size and your in-house planning team has to plan your event with limited resources?

Shifting meeting and event formats from F2F to virtual formats can be accomplished when you have the right partner in place to guide you through the shift.

MTA is your Virtual Event Partner

With over 10 years of virtual event experience, Miller Tanner Associates (MTA) has the ability to guide our clients through the unexpected.  We help you make the right decision for the event format you need to reach your audience. Sometimes life gets in the way and you have to pivot. And in those times, MTA pivots to virtual solutions.

Miller Tanner Associates has a well-equipped team of virtual meeting experts, all of the essential systems in-house, and the strategies and processes in place to manage a seamless virtual event.

Virtual Solution Options:

1) Virtual Meeting or Virtual Meeting Series

Deliver your meeting messages virtually and connect directly to your attendees. Each attendee can participate in real-time from their respective remote sites. Keep your agenda short and concise to ensure engagement and knowledge retention. Schedule one concise virtual event or a series of short virtual events to cover more topics. Read our virtual event success story, here and here.

2) Series of Regional Virtual Meetings (Hybrid or “Glocal”)

Bring smaller groups together (in less impacted areas) for hybrid regional virtual events to recreate a face-to-face experience while using virtual technology to deliver your message.

3) Virtual Now + Face-to-Face Later

Deliver the most pertinent information now virtually ahead of your planned face-to-face event later. Schedule a highly-focused virtual event to address your most critical information so that your team stays informed until your in-person meeting can take place.

4) 100% Virtual + VALTs ™ (Virtual Assessment Learning and Training Source)

Record your message virtually and disperse it using Miller Tanner Associates’ (MTA) proprietary tool, VALTs™ (Virtual Assessment Learning and Training Source) to train your teams in any location, at their convenience, and in their respective time zones.

VALTs™ can replicate your message or provide training that is budget-friendly while simultaneously creating an audit-ready, permission-based training record that can be accessed in real-time. Read a VALTs success story here.

Combined together, virtual events and our customized VALTS™ product is a dynamic dual solution for your alternative meeting needs.

5) Face-to-Face + Virtual + VALTs ™

Use a combination of all three options. If you’ve postponed your face-to-face meeting to a later date, you can deliver your message with a virtual pre-meeting while using VALTs ™ to repeat your presentations and disseminate your important documents well into the future. Read our success story here.

Virtual Event Expertise

MTA has the expertise to produce interactive, engaging, laser-focused virtual events, that can be easily be replicated to achieve your virtual event messaging goals. We can work with your in-house planning teams to fill in the gaps or partner with your business to provide our full scope of meeting planning services.

The world of virtual collaboration has opened up a new realm of possibilities, redefining what it means to meet, educate, and connect. This is the perfect time in our global history to unlock the power of virtual technology. Contact our team to discuss your options and download our Virtual Event Solutions Guide.

Download our Virtual Event Solutions Guide.

New Year, New Look at Miller Tanner Associates!

New Year, New Look!

Miller Tanner Associates is making bold changes in 2020, starting with the launch of our newly-branded website! Easily navigate our webpages for the answers you need to deliver exceptional event experiences. (Scroll down for some of our site’s highlights.) 

MTA Services

Start Planning Your Event Today

This is the year to take your events to the next level. Miller Tanner Associates can help you do that. “Experience More Than Events” in 2020!

Connect with MTA

Ensure Secure Event Data

A digital defense is the best sense when it comes to your event’s data. Our security and compliance experts equip your event with every necessary safeguard to ensure its data is secure.  

security compliance

Explore Features and Graphics

We’ve redesigned and refined our site to provide more in-depth infographics detailing the nuts and bolts of our proprietary products, unique tech features, and superior niche services.

Valts infographic

MTA in Team

There’s no “I” in “team”, but there’s an “MTA”! It’s our people who set us apart. Get to know the Miller Tanner Associates team

Team page

Explore our new look at www.millertanner.com and reach out to us anytime if you’d like to learn more about our products and services.

Design Global Healthcare Meetings For Professionals

Message from Marnie Miller Battistini, CEO

August always feels like a “reset” month at Miller Tanner Associates (MTA) as it’s the first full month after our annual workshop and a starting point at which to implement the outcomes from our annual gathering.

One of our most significant workshop outcomes is the introduction of our new Strategic Leadership Team (SLT). The Strategic Leadership Team consists of the key leaders at MTA who provide the global leadership for the Global Experiences, Finance, Technology Services, Compliance, and Commercial Teams. I’m pleased to announce that Jennifer Sweeney, Daniel Conroy, Mary Long, Meredith Shottes and Scott Nodolf will serve as the SLT and join me in leading the vision for MTA.

As a united team, we bring our collective brainpower together to address the many aspects of running a global event planning business that provides not only exceptional core services (live, virtual and hybrid events) but also includes proprietary products (VALTS, Attend, and EPIC) that enhance our clients’ overall event experiences.

Providing exceptional event logistical services is at the foundation of MTA, but offering proprietary digital products is the MTA differentiator.  I look forward to working alongside the talented voices of Jennifer, Daniel, Mary, Meredith, and Scott to elevate MTA for our clients, vendors, and the highly-valued MTA global team.

Sincerely,

Marnie Miller Battistini, CEO

Introducing the Miller Tanner Associates
Senior Leadership Team

We are pleased to introduce our Senior Leadership Team. Find out more about our team leaders and how they will shape the future of MTA.  Full article

HOT LIST: This Month’s Top News and Info

 How can you build a more successful team? Apply these 10 insights for creating and managing an exceptional team.  Full article
Thanks to technology and innovative meeting planning, you can elevate your meeting experience for HCPs using these tips.  Full article
Concerned about cost, accessibility, and flexibility when it comes to your events? A virtual event can be the answer to your event challenges.  Full article
Follow these 5 best practices to boost your meeting attendance. Full article

Do You Need More from Your Events?

Our team can help transform your event experiences! Learn ways to boost event engagement, find out how to use your event data to increase your event’s ROI, and discover the latest event trends. Follow us on social media where you’ll learn these best practices and more to enhance your event experience. 


 

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